DocumentationExperience Data Model (XDM) Guide

Marketing data type

Last update: Tue Sep 16 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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Marketing is a standard XDM data type that describes marketing activities that are active with a particular touchpoint.

Property
Data type
Description
campaignGroup
String
The name of the campaign group (in cases where multiple campaigns are grouped together like 50%_DISCOUNT).
campaignName
String
The name of the marketing campaign, such as 50%_DISCOUNT_USA or 50%_DISCOUNT_ASIA.
trackingCode
String
The tracking code that can be used to identify the marketing campaign the event is associated with.

For more details on the field group, refer to the public XDM repository:

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