DocumentationExperience Data Model (XDM) Guide

Impressions data type

Last update: Tue Sep 16 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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Impressions is a standard XDM data type that describes a marketing impression, which is a metric used to quantify the number of digital views or engagements for a piece of content such as an advertisement, digital post, or web page.

Property
Data type
Description
ID
String
A unique ID for the impression.
displays
Integer
The number of times the impression item has been displayed to a customer.
selected
Integer
The number of times the impression item has been selected or clicked.
type
String
The type of impression.

For more details on the field group, refer to the public XDM repository:

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