Geo data type

Last update: Tue Sep 16 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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Geo is a standard XDM data type that describes the geographic area where an event was observed.

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Property

Data type

Description

_schema

Describes the geographic coordinates of a place.

_id

String

A unique, system-generated ID for the coordinates.

city

String

The name of the city.

countryCode

String

The two-character ISO 3166-1 alpha-2 code for the country.

dmaID

Integer

The Nielsen media research designated market area.

msaID

Integer

The metropolitan statistical area in the United States where the observation occurred.

postalCode

String

The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.

stateProvince

String

The state, or province portion of the observation. The format follows the ISO 3166-2 (country and subdivision) standard.

For more details on the data type, refer to the public XDM repository:

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