DocumentationExperience Data Model (XDM) Guide

Advertising Details Reporting data type

Last update: Tue Sep 16 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Developer

Advertising Details Reporting is a standard Experience Data Model (XDM) data type that captures key attributes related to advertisements. It includes information such as the ad ID, advertiser and campaign IDs, length, position within a sequence, details about the player rendering the ad, and so on. You can use this data type to track and analyze various aspects of ad performance and engagement, and provide insights into how audiences interact with and respond to different advertisements.

Select to display a diagram of the Advertising Details Reporting data type.
A diagram of the Advertising Details Reporting data type.
Display name
Property
Data type
Description
Ad Name
friendlyName
string
The human readable name of the ad. In reporting, “Ad Name” is the classification and “Ad Name (variable)” is the eVar.
Ad ID
name
string
The ID of the ad. Any integer and/or letter combination.
Ad Length Or Duration
length
integer
The length of video ad in seconds.
Ad In Pod Position (Ad Start)
podPosition
integer
The index of the ad inside the parent ad start, for example, the first ad has index 0 and the second ad has index 1.
Ad Player Name
playerName
string
The name of the player responsible for rendering the ad.
Ad Advertiser
advertiser
string
The company or brand whose product is featured in the ad.
Ad Campaign
campaignID
string
The ID of the ad campaign.
Ad Creative ID
creativeID
string
The ID of the ad creative.
Ad Site ID
siteID
string
The ID of the ad site.
Ad Creative URL
creativeURL
string
The URL of the ad creative.
Ad Placement ID
placementID
string
The placement ID of the ad.
Ad Completed
isCompleted
boolean
Tracks whether the ad has completed.
Ad Started
isStarted
boolean
Tracks whether the Ad has started.
Ad Time Played
timePlayed
integer
The total amount of time, in seconds, spent watching the ad (that is, the number of seconds played).

For more details on the field group, refer to the public XDM repository

recommendation-more-help
9f66974e-7979-494d-9a16-a4ad3a6547de