Data Warehouse
This lesson describes Marketo Measure Data Warehouse and provides examples illustrating what data is available and reporting you can do using your BI tool of choice.
Hi, I’m Marge. I’m the senior product manager here at Bizible. Welcome to lesson four of the Bizible 102 course series. In this lesson, we briefly go over a few different use cases for Bizible’s Data Warehouse.
Since this is a broad overview, it’s meant to give you an idea of what types of data you can access rather than explaining how to do so. Since data warehouse requires a use of a BI platform such as Power BI or Domo or Tableau to generate reports, you’ll want to familiarize yourself with specifics of your organization’s BI platform.
And speaking of Power BI, check out the link to the right if you want to read more on connecting Power BI to data warehouse. So what is data warehouse? Well, data warehouse contains all the data. With data warehouse, you can generate your own custom reports on things like pipeline velocity, sales cycle, attribution by persona, or see elites’ full journey of sessions and page views. Data warehouse can be hosted either on your Redshift instance or Bizible can host it. So what are some use cases for data warehouse? Let’s check out a few. Combine Bizible data with your own data. If you want to see your Bizible data combine with cost data or other company data in your internal reports, data warehouse can do that.
Full-session data reporting. Want to see all the actions and requests that visitors made on your website? Data warehouse can show you which pages they viewed such as blog posts or ungated content, how much time they spent on it and any downloads they made regardless of form fills.
Anonymous touchpoint data. What if you want to see the anonymous touchpoint data? Or rather, what drove visitors to your website even if they remain anonymous and never provide their email address? This could be helpful to see which marketing activities are pushing traffic, but fall short of motivating a form fill.
IP address tracking. Connect IP address from both known and unknown prospects to other data tables. And then display all of this in colorful charts generated in your BI platform.
Content tracking by persona. Want to see which content resonates with directors or VPs best? Sort your attribution data by persona with data warehouse.
Other use cases include things like determining the value of leads that come from organic social, or determining the attribution value of content marketing at the level of the individual piece, or determining how many sessions prospects have before they become an opportunity. The list goes on, but these are just a few use cases for using Bizible’s data warehouse.