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What is Attribution

Last update: Fri Oct 27 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Beginner
  • User

This lesson provides a definition of attribution, an comparison of single-touch and multi-touch attribution methods, and a comparison of attribution between B2C and B2B businesses.

https://video.tv.adobe.com/v/3413090/?learn=on
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