Using Marketo Measure as a Content Marketer

Using Bizible as a content marketing manager gives you unprecedented visibility into the impact that your creative materials are having on the generation of leads and opportunities. With Bizible, you can see exactly which creative assets are resonating with prospects and which aren’t. In this lesson, we will look at a few ways that you can use Bizible to make the greatest impact possible. A good place to start is the content marketing dashboard in Bizible Discover. This board shows you at a glance which pieces of your content are driving form fills and revenue. For example, the graph in the upper left shows trends in your marketing activities depending on the metrics selected in the filter menu. The bar graph on the right shows you which channels and URLs are driving form fills. Scrolling down, we see the top landing pages by revenue and pipeline revenue. The top URLs by form submissions, top landing pages by visits and unique visits, top landing pages by lead count and opportunity count, and finally, summaries of web traffic, lead pipeline, and opportunity pipeline.

Another Bizible report that you’ll want to be familiar with is the Opportunities by ID Salesforce report. This report shows you all of the touchpoints and interactions that opportunities in your pipeline have had with your marketing materials including content that you’ve created. If you’ve named your campaigns accordingly, you can simply search for the keyword and get a quick overview for each interaction that prospects have had with your content and the results that they’ve led to.