UTM Tagging

Bizible has integrated with many third party platforms. If you use an integrated platform, Bizible will automatically download your marketing costs from these platforms and tag them with its parameters. The setup varies depending on the platform, but all of it is relatively simple. If you do not use an integrated platform, Bizible can still track your ads. You’ll simply need to add the parameters to your URLs. Now, if you use one of the integrated services, you can enable Bizible auto tagging. This feature adds Bizible tags…

Bizible has integrated with many third-party platforms. If you use an integrated platform, Bizible will automatically download your marketing costs from these platforms and tag them with its parameters. The setup varies depending on the platform but all of it is relatively simple. If you do not use an integrated platform, Bizible can still track your ads. You’ll simply need to add the parameters to your URLs. Now, if you use one of the integrated services, you can enable Bizible auto tagging. This feature adds Bizible tags to the end of your URL. If you use UTM parameters, the values from both the UTM and Bizible parameters are collected and fed to Salesforce. This means a richer and clearer picture of the source of your traffic and your prospect’s behavior. When you look at a regular URL, it may look something like this.

The Bizible parameter will look something like this.

Notice the repetition of the ampersand which is used here as a separator, sort of like a comma. BK or Bizible keyword tag is the parameter that captures the keyword the person uses in the search engine, which resulted in your URL showing up. The second is BT Creative or Bizible Text. This captures the creative value of the ad or its name or ID. This is similar to the content UTM parameter. The Bizible matchtype parameter tells you the proximity by which the keyword was matched. Examine the data from this parameter will help you control when your ad is triggered. If you use a broad match type, your ad will be shown to a wider audience than shown to an audience of an exact match type search result. The Bizible network parameter indicates the ad network type whether it came from the display or search networks in the case of Google AdWords. This tag is similar in its functions to the source parameter. A website with UTM parameters looks something like this.

Look for a detailed tutorial on UTM parameters in the Academy’s library.