What Is a Touchpoint?

A prospect may begin her journey on a search engine. While scanning the organic search results, she finds and clicks on a link to your website. Your prospect may have come to you through a paid text advertisement you placed on a paid ads network. An interested individual may further research her company and find your marketing effort on a social network. Do you collaborate with other like-minded partners? It’s possible that your prospect found you through that collaborative effort. Each of these interactions, plus many, many more is a touchpoint.