Milestone touchpoints

Transcript

As prospects interact with your marketing funnel, they’ll generate multiple touchpoints. Some of these touchpoints are major milestones in the marketing journey. You may have different names for these important positions, but usually they represent four stages. The first touch is the very first interaction with the prospect. The lead creation milestone is the closest digital form submission or the closest campaign membership submission to the lead being created in Salesforce. The opportunity created milestone is the touchpoint closest to the opportunity creation in Salesforce. The opportunity closed touchpoint is the touchpoint closest to the closing of the opportunity.