Marketo Measure Person
Learn about the Marketo Measure Person object and how it creates a lookup between the Lead and Contact objects.
Transcript
The Bizible person object is a lookup between the lead and contact objects in salesforce. If a lead and or contact share the same email address, Bizible updates that individual or person with the same touchpoints. Additionally, the Bizible person allows you to report on the touchpoints of leads and contacts in aggregate, which is not possible with standard salesforce reporting alone.
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