Watch a breakdown of the relationship between the lead object and the Marketo Measure Touchpoint object.
Transcript
Bizible relates to the lead object via the Bizible touchpoint object. This object has information related to the first touch and lead creation touchpoints, displayed in a related list. The marketing channel and sub-channel, the name of the campaign are just some of the details available.
Marketo has few native integrations, but Salesforce is the most powerful of them all. With 90% of Marketo customers using Salesforce, we'll focus on how to theorize, diagnose, and optimize syncing these two platforms.