CRM Objects

Last update: September 22, 2023

CREATED FOR:

  • Beginner
  • User

Watch a breakdown of the relationship between standard CRM objects and Marketo Measure custom objects and fields.

video poster
Transcript
Most popular CRMs are designed using the concept of objects and associated fields. The data stored in records arose of the object. Salesforce has default, also known as standard objects. There are many standard objects in Salesforce. When you install Bizible additional, what Salesforce calls custom objects are added. Bizible also adds custom fields to existing standard Salesforce objects including the contact, lead, and account objects.
Previous pageOverview of Marketo Measure taxonomy
Next pageLead Object

Marketo Measure