This video breaks down the relationship between the contact object and the Marketo Measure Touchpoint object and the Marketo Measure Attribution Touchpoint object.
Transcript
The Salesforce Contact Object represents an individual associated with an account. It is not uncommon for an account to have multiple contacts. This is another object that receives Bizible’s attribution touchpoint data displayed in the related list. You get a snapshot of each touchpoint and have the ability to explore the details of each touchpoint.
Marketo has few native integrations, but Salesforce is the most powerful of them all. With 90% of Marketo customers using Salesforce, we'll focus on how to theorize, diagnose, and optimize syncing these two platforms.