Marketo Measure Touchpoint Object

Transcript

The Bizible Touchpoint object, or BT, has its own fields but it also adds the first touch and lead creation touch dates to the lead and contact objects in Salesforce using a related list. It shows you touchpoints created before an opportunity. The touchpoint object has both first touch and lead creation touch information. You’ll have information regarding the date the touchpoint was created, the marketing channel and sub-channel, and the name of the campaign and its landing page.