Marketo Measure Attribution Touchpoint object

Transcript

The Bizible Attribution Touchpoint object, or BAT, populates touchpoints that happen after an opportunity is created. It accounts for all the small touchpoints that occur between the opportunity and the close one stage. The Bizible Attribution Touchpoint object is tied to the contact, opportunity and account object and will display touchpoint data with revenue. An opportunity has to exist on the account for the BAT object to be created. The BAT object can be seen in a related list on the opportunity. You can see the marketing channel and sub-channel, the position of the touchpoints and the revenue based on the different attribution models.