What is attribution

Transcript

Bizible touchpoints reflect both major and minor milestones in a customer’s journey. How are you supposed to know which touchpoints, and ultimately channel, had the most influence on a customer? This is where attribution comes in. Attribution is the technique of giving value to touchpoints based on how much they influence the prospects movement through the marketing funnel. You want to know which ad, campaign, or collection of efforts excited a prospect enough to cause her to engage. Depending on the model you choose, Bizible gives the major funnel milestone touchpoints a larger value percentage and assigns the remaining value to the intermediate in between minor touchpoints.