Full Path Model

Transcript

As its name implies, the full-pack model covers all the important miles in the funnel. It not only looks at the first touch, lead creation touch, and opportunity created touch, it also looks at the marketing efforts that drove the closed one touch. John is back, but this time, it’s not just him researching your product, but a few of his colleagues as well. The journey starts when everyone visits LinkedIn to read an article about the SaaS solution they need. Later, Kerry visits the website directly. Another team member, Nasir, sees an ad for the company on a review website. The ad takes him to the company’s main website. He fills the form and requests a demo. Without Visible, these interactions would be seen as separate. However, Visible Attribution connects touch points generated by several individuals to a single opportunity. This model splits attribution evenly among all major touch points, the first touch, lead creation, opportunity created, and closed one at 22.5% each, and attributes 10% to the in-between minor touch points.