Field Types
Here is a description of field types in Marketo. Additional information about field types can be found here. Additional information about field type limits can be found here.
Field Type
Description
Example
Datetime
Used for inputting a date & time. Follows W3C format (ISO 8601). The best practice is to always include the time zone offset. Complete date plus hours and minutes: YYYY-MM-DDThhssTZD where TZD is “+hh:mm” or “-hh:mm” Note: Some Asset APIs return “Z+0000” as TZD for updatedAt and createdAt.
2010-05-07T15:41:32-05:00
Email
A string field which accepts email addresses
example@example.com
Float
A number field which contains of Real Numbers and can use a decimal place.
10.4
Integer
Whole numbers
10
Formula
Fields whose values are generated by manipulating data from other fields present on a lead record. They are not exported and cannot be used in a Smart Campaigns.
See this article
Percent
A percentage expressed as an integer
30
URL
A text field which restricts input to URLs, including the protocol of the URL.
http://example.com/
Phone
Phone number
111-111-1111
Text area
Longer text.
Supports up to 30,000 bytes. Standard ASCII characters use 1 byte per character (allowing up to 30,000 characters). Unicode characters may use up to 4 bytes per character (reducing the number of characters allowed to less than 30,000 characters).
String
Shorter text (up to 255 characters)
Lorem ipsum dolor sit amet
Score
An integer field which can be manipulated with the Change Score flow step
10
Boolean(previously Checkbox)
Allows users to select a True (checked) or False (unchecked) value.
True
Currency
A float field which represents the default currency type selected for the Marketo Subscription
10.40
Date
Used for date. Follows W3C format.
2010-05-07
Reference
A string field containing a key to another record (a foreign key).
Contact Company
recommendation-more-help
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