Programs
Programs organize Marketo Marketing Activities and track lead membership and success for individual marketing initiatives. A program can contain most asset types except landing pages, email templates, and files.
Program Types
There are five core types of programs within Marketo:
- Default
- Event
- Event with Webinar
- Engagement
Engagement programs can contain every other program type. Default, Event, and Event with Webinar programs can contain only Email programs.
Every program has a channel. The channel defines the available Program Member Statuses and can be retrieved with the Get Channels API.
A program can also have tags. Tags are customizable fields that can be optional or required for a program type. Each tag uses a value from a list configured in Marketo Admin.
Query
Query programs by ID, name, browsing, or tag type and value. Use Get Tag Types to retrieve available tags and values.
By Id
The Get Program by Id endpoint requires an id path parameter.
You can obtain the program ID from its UI URL, such as https://app-\*\*\*.marketo.com/#PG1001A1. In this example, the ID is 1001, between the first and second sets of letters.
GET /rest/asset/v1/program/{id}.json
{
"success": true,
"warnings": [],
"errors": [],
"requestId": "948f#14db037ec71",
"result": [
{
"id": 1107,
"name": "AAA2QueryProgramName",
"description": "AssetAPI: getProgram tests",
"createdAt": "2015-05-21T22:45:13Z+0000",
"updatedAt": "2015-05-21T22:45:13Z+0000",
"url": "https://app-devlocal1.marketo.com/#PG1107A1",
"type": "Default",
"channel": "Online Advertising",
"folder": {
"type": "Folder",
"value": 1910,
"folderName": "ProgramQueryTestFolder"
},
"status": "",
"workspace": "Default",
"tags": [
{
"tagType": "AAA1 Required Tag Type",
"tagValue": "AAA1 RT1"
}
],
"costs": null,
"headStart": false
}
]
}
By Name
The Get Program by Name endpoint requires a name query parameter. Set the optional Boolean parameters includeTags and includeCosts to return tags and costs, respectively.
GET /rest/asset/v1/program/byName.json?name=TestProgramName&includeTags=true
{
"success": true,
"warnings": [],
"errors": [],
"requestId": "16026#14db03e070c",
"result": [
{
"id": 1107,
"name": "AAA2QueryProgramName",
"description": "AssetAPI: getProgram tests",
"createdAt": "2015-05-21T22:45:13Z+0000",
"updatedAt": "2015-05-21T22:45:13Z+0000",
"url": "https://app-devlocal1.marketo.com/#PG1107A1",
"type": "Default",
"channel": "Online Advertising",
"folder": {
"type": "Folder",
"value": 1910,
"folderName": "ProgramQueryTestFolder"
},
"status": "",
"workspace": "Default",
"tags": [
{
"tagType": "AAA1 Required Tag Type",
"tagValue": "AAA1 RT1"
}
],
"costs": null,
"headStart": false
}
]
}
Browse
Use the Get Programs endpoint to browse programs.
The optional status parameter filters Engagement and Email programs by status. Valid values are on and off for Engagement programs and unlocked for Email programs.
The optional maxReturn parameter controls the number of programs returned. The default is 20, and the maximum is 200. Use the optional offset parameter for pagination; its default is 0.
This endpoint does not return program tags. Retrieve tags with Get Programs by ID or Get Programs by Name.
GET /rest/asset/v1/programs.json
{
"success": true,
"warnings": [],
"errors": [],
"requestId": "7a39#1511bf8a41c",
"result": [
{
"id": 1035,
"name": "clone it",
"description": "",
"createdAt": "2015-11-18T15:25:35Z+0000",
"updatedAt": "2015-11-18T15:25:46Z+0000",
"url": "https://app-devlocal1.marketo.com/#NP1035A1",
"type": "Engagement",
"channel": "Nurture",
"folder": {
"type": "Folder",
"value": 28,
"folderName": "Nurturing"
},
"status": "on",
"workspace": "Default",
"headStart": false
},
{
"id": 1032,
"name": "email prog",
"description": "",
"createdAt": "2015-11-18T14:56:28Z+0000",
"updatedAt": "2015-11-18T14:56:28Z+0000",
"url": "https://app-devlocal1.marketo.com/#EBP1032A1",
"type": "Email",
"channel": "Email Send",
"folder": {
"type": "Folder",
"value": 26,
"folderName": "Data Management"
},
"status": "unlocked",
"workspace": "Default",
"headStart": false
}
]
}
By Date Range
Use the earliestUpdatedAt and latestUpdatedAt parameters with Get Programs to set low and high date-time boundaries. The endpoint returns programs created or updated within the range.
GET /rest/asset/v1/programs.json?earliestUpdatedAt=2017-01-01T00:00:00-05:00&latestUpdatedAt=2017-01-30T00:00:00-05:00
{
"success": true,
"errors": [],
"requestId": "1225a#15f82a83875",
"warnings": [],
"result": [
{
"id": 1070,
"name": "Bulk Import - Test",
"description": "",
"createdAt": "2017-01-13T19:34:17Z+0000",
"updatedAt": "2017-01-13T19:34:18Z+0000",
"url": "https://app-abm.marketo.com/#PG1070A1",
"type": "Default",
"channel": "Content",
"folder": {
"type": "Folder",
"value": 637,
"folderName": "Avention"
},
"status": "",
"workspace": "Default",
"headStart": false
},
{
"id": 1069,
"name": "Program With Email",
"description": "",
"createdAt": "2017-01-03T22:53:14Z+0000",
"updatedAt": "2017-01-03T22:53:15Z+0000",
"url": "https://app-abm.marketo.com/#EBP1069A1",
"type": "Email",
"channel": "Email Send",
"folder": {
"type": "Folder",
"value": 621,
"folderName": "Smartling"
},
"status": "unlocked",
"workspace": "Default",
"headStart": false
},
{
"id": 1071,
"name": "Program with Guided Landing Page Template",
"description": "",
"createdAt": "2017-01-24T22:59:21Z+0000",
"updatedAt": "2017-01-24T22:59:22Z+0000",
"url": "https://app-abm.marketo.com/#PG1071A1",
"type": "Default",
"channel": "Content",
"folder": {
"type": "Folder",
"value": 621,
"folderName": "Smartling"
},
"status": "",
"workspace": "Default",
"headStart": false
},
{
"id": 1047,
"name": "ReachForce List Update",
"description": "",
"createdAt": "2016-05-24T19:38:35Z+0000",
"updatedAt": "2017-01-13T19:28:09Z+0000",
"url": "https://app-abm.marketo.com/#PG1047A1",
"type": "Default",
"channel": "Content",
"folder": {
"type": "Folder",
"value": 407,
"folderName": "Everly Tests"
},
"status": "",
"workspace": "Default",
"headStart": false
}
]
}
By Tag Type
The Get Programs by Tag endpoint returns programs that match the specified tag type and value.
The tagType and tagValue parameters are required. The optional integer maxReturn controls the number of programs returned; the default is 20, and the maximum is 200. Use the optional integer offset for pagination; its default is 0. Results are returned in random order.
GET /rest/asset/v1/program/byTag.json?tagType=Presenter&tagValue=Dennis
{
"success" : true,
"warnings" : [],
"errors" : [],
"requestId" : "13b6d#152b38d5be4",
"result" : [{
"id" : 1004,
"name" : "It's a Program",
"description" : "",
"createdAt" : "2013-02-26T00:37:37Z+0000",
"updatedAt" : "2013-03-11T15:32:02Z+0000",
"url" : "https://app-sjst.marketo.com/#PG1004A1",
"type" : "Default",
"channel" : "Email Blast",
"folder" : {
"type" : "Folder",
"value" : 38,
"folderName" : "Test"
},
"status" : "",
"workspace" : "Default",
"tags" : [{
"tagType" : "Presenter",
"tagValue" : "Dennis"
}
],
"headStart": false
]
}
Create and Update
Creating a program requires folder, name, type, and channel. The optional parameters are description, costs, and tags. Some subscriptions require tags for specific program types. Use Get Tags to check instance requirements.
When updating, you can change only the description, name, tags, and costs. You can set the channel and type only during creation. Setting costsDestructiveUpdate to true clears all existing costs and replaces them with costs included in the request.
When creating or updating an Email Program, a startDate and endDate may also be passed as a UTC date/time:
"startDate": "2022-10-19T15:00:00.000Z""endDate": "2022-10-19T15:00:00.000Z"
Create
POST /rest/asset/v1/programs.json
Content-Type: application/x-www-form-urlencoded
name=API Test Program&folder={"id":1035,"type":"Folder"}&description=Sample API Program&type=Default&channel=Email Blast&costs=[{"startDate":"2015-01-01","cost":2000}]
{
"success": true,
"warnings": [],
"errors": [],
"requestId": "d505#14d9bd96352",
"result": [
{
"id": 1207,
"name": "newProgram",
"description": "This is a test",
"createdAt": "2015-05-28T18:47:15Z+0000",
"updatedAt": "2015-05-28T18:47:15Z+0000",
"url": "https://app-devlocal1.marketo.com/#ME1207A1",
"type": "Event",
"channel": "channelOne",
"folder": {
"type": "Folder",
"value": 59,
"folderName": "blah blah"
},
"status": "",
"workspace": "Default",
"headStart": false
"tags": null,
"costs": [
{
"startDate":"2015-01-01",
"cost":2000
}
]
}
]
}
Update
To append program costs, add them to the costs array. To replace existing costs, pass the new costs and set costsDestructiveUpdate to true. To clear all costs, omit costs and set costsDestructiveUpdate to true.
POST /rest/asset/v1/program/{id}.json
Content-Type: application/x-www-form-urlencoded
description=This is an updated description&name=Updated Program Name&costs=[{"startDate":"2016-01-01","cost":200,"note":"Google Adwords"}]
{
"success": true,
"warnings": [],
"errors": [],
"requestId": "5c37#14db05608aa",
"result": [
{
"id": 1110,
"name": "Updated Program Name",
"description": "This is a updated description",
"createdAt": "2015-05-21T22:45:14Z+0000",
"updatedAt": "2015-06-01T18:13:58Z+0000",
"url": "https://app-devlocal1.marketo.com/#NP1110A1",
"type": "Engagement",
"channel": "Nurture",
"folder": {
"type": "Folder",
"value": 1910,
"folderName": "ProgramQueryTestFolder"
},
"status": "on",
"workspace": "Default",
"headStart": false,
"tags": [
{
"tagType": "AAA1 Required Tag Type",
"tagValue": "AAA1 RT1"
},
{
"tagType": "tagTypeOne",
"tagValue": "tagTypeValue1"
}
],
"costs": [
{
"startDate": "2016-01-01",
"cost": 200,
"note": "Google Adwords"
}
]
}
]
}
Approval
You can approve or unapprove Email Programs remotely. An approved program runs at its startDate and ends at its endDate.
Before approval, set both dates and configure a valid, approved email and smart list in the UI.
Approve
POST /rest/asset/v1/program/{id}/approve.json
{
"success": true,
"warnings": [],
"errors": [],
"requestId": "16026#150b5bf7692",
"result": [
{
"id": 11062
}
]
}
Unapprove
POST /rest/asset/v1/program/{id}/unapprove.json
{
"success": true,
"warnings": [],
"errors": [],
"requestId": "16026#150b5bf7692",
"result": [
{
"id": 11062
}
]
}
Clone
Cloning programs requires a new name and parent folder. The description is optional. The name must be globally unique and cannot exceed 255 characters.
Set the folder parameter’s type attribute to Folder. The target folder must be in the same workspace as the source program.
You cannot use this API to clone In-App programs or programs containing push notifications, in-app messages, reports, or social assets.
POST /rest/asset/v1/program/{id}/clone.json
Content-Type: application/x-www-form-urlencoded
name=Cloned Program - PHP&folder={"id":5562,"type":"Folder"}&description=Description
{
"success": true,
"warnings": [],
"errors": [],
"requestId": "3a7f#14db06990cc",
"result": [
{
"id": 1221,
"name": "cloneProgram",
"description": "This is a description for the cloned program",
"createdAt": "2015-06-01T18:36:57Z+0000",
"updatedAt": "2015-06-01T18:36:57Z+0000",
"url": "https://app-devlocal1.marketo.com/#PG1221A1",
"type": "Default",
"channel": "Blog",
"folder": {
"type": "Folder",
"value": 59,
"folderName": "blah blah"
},
"status": "",
"workspace": "Default",
"headStart": false
"tags": null,
"costs": null
}
]
}
Delete Program
Deleting programs follows the standard asset deletion pattern.
POST /rest/asset/v1/program/{id}/delete.json
{
"success": true,
"warnings": [],
"errors": [],
"requestId": "16501#14db042c6b7",
"result": [
{
"id": 1109
}
]
}