Standard Fields
Here is a list of standard fields available in Marketo that are accessible via the API.
You can retrieve the list of all supported field names available on your lead records by using the REST Describe Lead endpoint.
REST API Name
SOAP API Name
Friendly Label
Description
address
Address
Address
Lead’s address
annualRevenue
AnnualRevenue
Annual Revenue
Annual Revenue of the lead’s company
anonymousIP
AnonymousIP
Anonymous IP
IP address of the lead’s first recorded web visit
billingCity
BillingCity
Billing City
City of the lead’s billing address
billingCountry
BillingCountry
Billing Country
Country of the lead’s billing address
billingPostalCode
BillingPostalCode
Billing Postal Code
Postal code of the lead’s billing address
billingState
BillingState
Billing State
State or province of the lead’s billing address
billingStreet
BillingStreet
Billing Address
Billing street address of the lead’s company
city
City
City
Lead’s city
company
Company
Company Name
Lead’s company name
country
Country
Country
Lead’s country
dateOfBirth
DateofBirth
Date of Birth
Lead’s date of birth
department
Department
Department
Lead’s department in their company
doNotCall
DoNotCall
Do Not Call
Lead’s do-not-call preference
doNotCallReason
DoNotCallReason
Do Not Call Reason
Explanation for lead’s do-not-call preference
email
Email
Email Address
Lead’s email address. Standard Marketo key field for lead records
fax
Fax
Fax Number
Lead’s fax number
firstName
FirstName
First Name
Lead’s first name
industry
Industry
Industry
Lead’s Industry
inferredCompany
InferredCompany
Inferred Company
Company name inferred by reverse IP lookup of the lead’s first recorded web visit
inferredCountry
InferredCountry
Inferred Country
Country inferred by reverse IP lookup of the lead’s first recorded web visit
lastName
LastName
Last Name
Lead’s Last Name
leadRole
LeadRole
Role
Lead’s role in their company
leadScore
LeadScore
Lead Score
Integer score awarded to the lead by scoring campaigns and programs
leadSource
LeadSource
Lead Source
Field recording what source the lead originated from
leadStatus
LeadStatus
Lead Status
Field recording the current marketing/sales status of the lead
mainPhone
MainPhone
Main Phone
Primary phone number of the lead’s company
jigsawContactId
Marketo Jigsaw Contact Id
Marketo Data.com ID
Lead’s Data.com ID if available
jigsawContactStatus
Marketo Jigsaw Contact Status
Marketo Data.com Status
Lead’s Data.com status if available
middleName
MiddleName
Middle Name
Lead’s Middle Name
mobilePhone
MobilePhone
Mobile Phone Number
Lead’s mobile phone number
numberOfEmployees
NumberOfEmployees
Num Employees
Number of employees of lead’s company
phone
Phone
Phone Number
Lead’s Phone Number
postalCode
PostalCode
Postal Code
Lead’s postal code
rating
Rating
Lead Rating
Marketing/sales rating of the lead
salutation
Salutation
Salutation
Lead’s preferred salutation, i.e. Mister, Misses…etc.
sicCode
SICCode
SIC Code
Standard Industrial Classification code of the lead’s company
site
Site
Site
state
State
State
Lead’s state
title
Title
Job Title
Lead’s job title
unsubscribed
Unsubscribed
Unsubscribed
Lead’s email-unsubscribed status. Partially system managed. Will prevent receipt of non-operational emails if set to true.
unsubscribedReason
UnsubscribedReason
Unsubscribed Reason
Reason for lead’s unsubscribed status. Partially system managed. Populated with Email information if lead unsubscribed directly from a Marketo email.
website
Website
Website
URL of the website of the lead’s company
createdAt
-
Created At
The time when the lead record was initially created. System managed
updatedAt
-
Updated At
The last time the lead record was updated. System managed
emailInvalid
-
Email Invalid
Email invalid status. All emails to the address will be blocked if set to true. Bounces indicating that the email is invalid will automatically set this field to true.
emailInvalidCause
-
Email Invalid Cause
Cause of email invalid status. The instigating bounce message will be recorded in this field when email invalid is set to true.
inferredCity
-
Inferred City
Lead’s city inferred by reverse IP lookup of lead’s first recorded web visit.
inferredMetropolitanArea
-
Inferred Metropolitan Area
Lead’s metropolitan area inferred by reverse IP lookup of lead’s first recorded web visit.
inferredPhoneAreaCode
-
Inferred Phone Area Code
Lead’s phone area code inferred by reverse IP lookup of lead’s first recorded web visit.
inferredPostalCode
-
Inferred Postal Code
Lead’s postal code inferred by reverse IP lookup of lead’s first recorded web visit.
inferredStateRegion
-
Inferred State Region
Lead’s state region inferred by reverse IP lookup of lead’s first recorded web visit.
isAnonymous
-
Is Anonymous
Anonymous status of lead record. System managed.
priority
-
Priority
Lead’s Sales Insight priority. System managed.
relativeScore
-
Relative Score
Lead’s Sales Insight relative score. System managed.
urgency
-
Urgency
Lead’s Sales Insight urgency. System managed.
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