Standard Fields
Here is a list of standard fields available in Marketo that are accessible via the API.
You can retrieve the list of all supported field names available on your lead records by using the REST Describe Lead endpoint.
REST API Name
SOAP API Name
Friendly Label
Description
address
Address
Address
Lead’s address
annualRevenue
AnnualRevenue
Annual Revenue
Annual Revenue of the lead’s company
anonymousIP
AnonymousIP
Anonymous IP
IP address of the lead’s first recorded web visit
billingCity
BillingCity
Billing City
City of the lead’s billing address
billingCountry
BillingCountry
Billing Country
Country of the lead’s billing address
billingPostalCode
BillingPostalCode
Billing Postal Code
Postal code of the lead’s billing address
billingState
BillingState
Billing State
State or province of the lead’s billing address
billingStreet
BillingStreet
Billing Address
Billing street address of the lead’s company
city
City
City
Lead’s city
company
Company
Company Name
Lead’s company name
country
Country
Country
Lead’s country
dateOfBirth
DateofBirth
Date of Birth
Lead’s date of birth
department
Department
Department
Lead’s department in their company
doNotCall
DoNotCall
Do Not Call
Lead’s do-not-call preference
doNotCallReason
DoNotCallReason
Do Not Call Reason
Explanation for lead’s do-not-call preference
email
Email
Email Address
Lead’s email address. Standard Marketo key field for lead records
fax
Fax
Fax Number
Lead’s fax number
firstName
FirstName
First Name
Lead’s first name
industry
Industry
Industry
Lead’s Industry
inferredCompany
InferredCompany
Inferred Company
Company name inferred by reverse IP lookup of the lead’s first recorded web visit
inferredCountry
InferredCountry
Inferred Country
Country inferred by reverse IP lookup of the lead’s first recorded web visit
lastName
LastName
Last Name
Lead’s Last Name
leadRole
LeadRole
Role
Lead’s role in their company
leadScore
LeadScore
Lead Score
Integer score awarded to the lead by scoring campaigns and programs
leadSource
LeadSource
Lead Source
Field recording what source the lead originated from
leadStatus
LeadStatus
Lead Status
Field recording the current marketing/sales status of the lead
mainPhone
MainPhone
Main Phone
Primary phone number of the lead’s company
jigsawContactId
Marketo Jigsaw Contact Id
Marketo Data.com ID
Lead’s Data.com ID if available
jigsawContactStatus
Marketo Jigsaw Contact Status
Marketo Data.com Status
Lead’s Data.com status if available
facebookDisplayName
MarketoSocialFacebookDisplayName
Marketo Social Facebook Display Name
Lead’s Facebook display name. System populated during social sign-in
facebookId
MarketoSocialFacebookId
Marketo Social Facebook Id
Lead’s Facebook Id. System populated during social sign-in
facebookPhotoURL
MarketoSocialFacebookPhotoURL
Marketo Social Facebook Photo URL
URL of lead’s Facebook profile photo. System populated during social sign-in
facebookProfileURL
MarketoSocialFacebookProfileURL
Marketo Social Facebook Profile URL
URL of lead’s Facebook profile. System populated during social sign-in
facebookReach
MarketoSocialFacebookReach
Marketo Social Facebook Reach
The Facebook reach of the lead. System populated during social sign-in
facebookReferredEnrollments
MarketoSocialFacebookReferredEnrollments
Marketo Social Facebook Referred Enrollments
Number of referred enrollments attributed to the lead through Facebook. System managed
facebookReferredVisits
MarketoSocialFacebookReferredVisits
Marketo Social Facebook Referred Visits
Number of referred visits attributed to the lead through Facebook. System managed
gender
MarketoSocialGender
Marketo Social Gender
Gender of the lead. System populated during social sign-in
lastReferredEnrollment
MarketoSocialLastReferredEnrollment
Marketo Social Last Referred Enrollment
Date of last completed referral. System managed
lastReferredVisit
MarketoSocialLastReferredVisit
Marketo Social Last Referred Visit
Date of last referred visit. System managed
linkedInDisplayName
MarketoSocialLinkedInDisplayName
Marketo Social LinkedIn Display Name
Lead’s LinkedIn display name. System populated during social sign-in
linkedInId
MarketoSocialLinkedInId
Marketo Social LinkedIn Id
Lead’s LinkedIn Id. System populated during social sign-in
linkedInPhotoURL
MarketoSocialLinkedInPhotoURL
Marketo Social LinkedIn Photo URL
Lead’s LinkedIn photo URL. System populated during social sign-in
linkedInProfileURL
MarketoSocialLinkedInProfileURL
Marketo Social LinkedIn Profile URL
Lead’s LinkedIn profile. System populated during social sign-in
linkedInReach
MarketoSocialLinkedInReach
Marketo Social LinkedIn Reach
Lead’s LinkedIn reach. System populated during social sign-in
linkedInReferredEnrollments
MarketoSocialLinkedInReferredEnrollments
Marketo Social LinkedIn Referred Enrollments
Number of referred enrollments attributed to the lead through LinkedIn. System managed
linkedInReferredVisits
MarketoSocialLinkedInReferredVisits
Marketo Social LinkedIn Referred Visits
Number of referred visits attributed to the lead through LinkedIn. System managed
syndicationId
-
Marketo Social Syndication ID
Lead’s internal Marketo Social Id. System managed
totalReferredEnrollments
MarketoSocialTotalReferredEnrollments
Marketo Social Total Referred Enrollments
Total number of completed referral enrollments attributed to the lead
totalReferredVisits
MarketoSocialTotalReferredVisits
Marketo Social Total Referred Visits
Total number of referred visits attributed to the lead
twitterDisplayName
MarketoSocialTwitterDisplayName
Marketo Social Twitter Display Name
Lead’s Twitter display name. System populated during social sign-in
twitterId
MarketoSocialTwitterId
Marketo Social Twitter Id
Lead’s Twitter Id. System populated during social sign-in
twitterPhotoURL
MarketoSocialTwitterPhotoURL
Marketo Social Twitter Photo URL
Lead’s Twitter photo URL. System populated during social sign-in
twitterProfileURL
MarketoSocialTwitterProfileURL
Marketo Social Twitter Profile URL
Lead’s Twitter profile URL. System populated during social sign-in
twitterReach
MarketoSocialTwitterReach
Marketo Social Twitter Reach
Lead’s Twitter reach. System populated during social sign-in
twitterReferredEnrollments
MarketoSocialTwitterReferredEnrollments
Marketo Social Twitter Referred Enrollments
Number of referred enrollments attributed to the lead through Twitter. System managed
twitterReferredVisits
MarketoSocialTwitterReferredVisits
Marketo Social Twitter Referred Visits
Number of referred visits attributed to the lead through Twitter. System managed
middleName
MiddleName
Middle Name
Lead’s Middle Name
mobilePhone
MobilePhone
Mobile Phone Number
Lead’s mobile phone number
numberOfEmployees
NumberOfEmployees
Num Employees
Number of employees of lead’s company
phone
Phone
Phone Number
Lead’s Phone Number
postalCode
PostalCode
Postal Code
Lead’s postal code
rating
Rating
Lead Rating
Marketing/sales rating of the lead
salutation
Salutation
Salutation
Lead’s preferred salutation, i.e. Mister, Misses…etc.
sicCode
SICCode
SIC Code
Standard Industrial Classification code of the lead’s company
site
Site
Site
state
State
State
Lead’s state
title
Title
Job Title
Lead’s job title
unsubscribed
Unsubscribed
Unsubscribed
Lead’s email-unsubscribed status. Partially system managed. Will prevent receipt of non-operational emails if set to true.
unsubscribedReason
UnsubscribedReason
Unsubscribed Reason
Reason for lead’s unsubscribed status. Partially system managed. Populated with Email information if lead unsubscribed directly from a Marketo email.
website
Website
Website
URL of the website of the lead’s company
createdAt
-
Created At
The time when the lead record was initially created. System managed
updatedAt
-
Updated At
The last time the lead record was updated. System managed
emailInvalid
-
Email Invalid
Email invalid status. All emails to the address will be blocked if set to true. Bounces indicating that the email is invalid will automatically set this field to true.
emailInvalidCause
-
Email Invalid Cause
Cause of email invalid status. The instigating bounce message will be recorded in this field when email invalid is set to true.
inferredCity
-
Inferred City
Lead’s city inferred by reverse IP lookup of lead’s first recorded web visit.
inferredMetropolitanArea
-
Inferred Metropolitan Area
Lead’s metropolitan area inferred by reverse IP lookup of lead’s first recorded web visit.
inferredPhoneAreaCode
-
Inferred Phone Area Code
Lead’s phone area code inferred by reverse IP lookup of lead’s first recorded web visit.
inferredPostalCode
-
Inferred Postal Code
Lead’s postal code inferred by reverse IP lookup of lead’s first recorded web visit.
inferredStateRegion
-
Inferred State Region
Lead’s state region inferred by reverse IP lookup of lead’s first recorded web visit.
isAnonymous
-
Is Anonymous
Anonymous status of lead record. System managed.
priority
-
Priority
Lead’s Sales Insight priority. System managed.
relativeScore
-
Relative Score
Lead’s Sales Insight relative score. System managed.
urgency
-
Urgency
Lead’s Sales Insight urgency. System managed.
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