Landing Page Templates

Last update: June 5, 2024

CREATED FOR:

  • Admin

Landing Page Template Endpoint Reference

Landing Page Templates are a parent resource and dependency for individual Marketo landing pages. Landing pages derive the skeleton of their content from the parent template.

Template Types

Marketo has two types of Landing Page Templates, free form and guided. Free form landing page templates provide a loosely structured editing experience for pages derived from them. Guided templates provide a heavily structured experience, where element types and locations can be restricted at the template level. For more information on the differences, see this document.

Query

Landing Page Templates support the standard query types for assets of by id, by name, and browsing. These endpoints return metadata for the templates. Retrieving the HTML content of templates must be done on a per-template basis via its id.

Create and Update

Templates are created as empty assets with associated metadata. When creating a template, a name, and folder must be included, along with an optional description, templateType and enableMunchkin parameter. templateType may be either freeform or guided and defaults to freeForm. For differences between the types, see the Guided vs. Free Form section. enableMunchkin defaults to false, and when enabled will prevent Munchkin tracking from being performed on any child landing pages of the template.

POST /rest/asset/v1/landingPageTemplates.json

Content-Type: application/x-www-form-urlencoded

name=New LPT - PHP&folder={"id":12,"type":"Folder"}

{
    "success": true,
    "warnings": [],
    "errors": [],
    "requestId": "11b7#14dfe1e3bcf",
    "result": [
        {
            "id": 286,
            "name": "assetAPITest",
            "description": "test",
            "createdAt": "2015-06-16T20:45:03Z+0000",
            "updatedAt": "2015-06-16T20:45:03Z+0000",
            "url": "https://app-devlocal1.marketo.com/#LT286B2ZN12",
            "folder": {
                "type": "Folder",
                "value": 12,
                "folderName": "Templates"
            },
            "status": "draft",
            "workspace": "Default"
        }
    ]
}

Content for the template must be populated separately via the Update Landing Page Template Content endpoint.

Update Metadata

Metadata for landing page templates can be updated via the Update Landing Page Template Metadata endpoint. Name, description and the enableMunchkin setting may be updated this way.

Update Content

Content in Landing Page Templates is made as a destructive update to the entirety of the HTML content. The content must be passed as multipart/form-data, with the only parameter being named content.

POST /rest/asset/v1/landingPageTemplate/286/content.json

content-type: multipart/form-data; boundary=--------------------------435851813185237176536801
----------------------------435851813185237176536801
Content-Disposition: form-data; name="content"; filename="content.txt"
Content-Type: text/plain

<html>
<head>
</head>
<body>
<div>Placeholder Content</div>
</body>
</html>
----------------------------435851813185237176536801--

 {
  "success": true,
  "warnings": [],
  "errors": [],
  "requestId": "7516#14e0dc60bbc",
  "result": [
    {
      "id": 286
    }
  ]
}

Clone

Marketo provides a simple method for cloning a Landing Page Templates. This is an application/x-www-url-formencoded POST request.

The id path parameter specifies the id of the source Landing Page Template to clone.

The name parameter is used to specify the name of the new Landing Page Template.

The folder parameter is used to specify the parent folder where new Landing Page Template will reside. This is in the form of an embedded JSON object containing  id and type.

The optional description parameter is used to describe the new Landing Page Template.

POST /rest/asset/v1/landingPageTemplate/{id}/clone.json

Content-Type: application/x-www-form-urlencoded

name=Standard Template Clone&folder={"type": "Folder", "id": 732}

{
    "success": true,
    "errors": [],
    "requestId": "dee6#1683e9fd410",
    "warnings": [],
    "result": [
        {
            "id": 61,
            "name": "Standard Template Clone",
            "createdAt": "2019-01-11T20:34:48Z+0000",
            "updatedAt": "2019-01-11T20:34:48Z+0000",
            "url": "https://app-abm.marketo.com/#LT61B2ZN732",
            "folder": {
                "type": "Folder",
                "value": 732,
                "folderName": "Test LP Template Clone"
            },
            "status": "draft",
            "workspace": "Default",
            "templateType": "freeForm",
            "enableMunchkin": true
        }
    ]
}