Adobe Marketing Campaign Analytics is the evolution and rebranding of Adobe Mix Modeler. Some of the Experience League content might still refer to Mix Modeler instead of Marketing Campaign Analytics.
To compare plans in the Marketing Campaign Analytics Plans interface:
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Select
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Alternatively, you can select two plans from the Plans table, and from the action bar select
The Compare plans interface shows information and visualizations on:
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Plan. If the plan is a target based plan (for example, ROI or CPA), you see a badge that displays the status of the target (for example, Target achievable).
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Date range
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Model
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Total budget
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Channel budgeting: AI automated or Custom + AI
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Planned spend
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Forecasted ROI or CPA
- Forecasted ROI is the overall forecasted ROI of the plan (inclusive of incremental revenue from base and non-spend channels).
- Forecasted CPA is the overall forecasted CPA of the plan (inclusive of incremental revenue from base and non-spend channels).
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Paid marketing ROI or CPA
- Paid marketing ROI is a subset of forecasted ROI. Paid marketing ROI is the ROI for only the paid channels in the plan.
- Paid marketing CPA is a subset of forecasted CPA. Paid marketing CPA is the CPA for only the paid channels in the plan.
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ROI or CPA breakdown
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Forecasted revenue or conversion.
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Paid marketing revenue or conversion
You can hover over individual chart elements in each visualization to see a popover with more details.
Select Close to return to the Plans overview.