Documentation Marketing Campaign Analytics Marketing Campaign Analytics Guide

Conversions conversions

Last update: October 29, 2026

Topics:
Harmonized data

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Adobe Marketing Campaign Analytics is the evolution and rebranding of Adobe Mix Modeler. Some of the Experience League content might still refer to Mix Modeler instead of Marketing Campaign Analytics.

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Conversion events are business objectives that identify the impact of marketing activities. Examples: e-commerce orders, in-store purchases, website visits, and so forth.

You define marketing conversions for attribution analysis.

Manage conversions

To see a table of the available conversions, in the Marketing Campaign Analytics interface:

Select Harmonized data from the left rail.
Select Conversions from the top bar. You see a table of the conversions.

The table columns specify details about the conversion:

Column name

Details

Name

The name of the conversion.

Revenue

The harmonized data metric to use to calculate revenue from a conversion.

Conversion metric

The harmonized data metric to use as the conversion metric for analysis. This denotes primary numeric business outcome, such as: orders, revenue, number of subscriptions, and more.

Add a conversion

To add a conversion, in the Harmonized data > Conversion interface in Marketing Campaign Analytics:

Select Add a conversion.
In the Create conversion dialog:
1. Enter a name for Conversion, for example Store Conversions.
2. Define the Conversion category.
  1. Select a value from Select harmonize…, for example Conversion types.
  2. Select a value for the operator , for example is.
  3. Select a value from Select value or enter a value, for example Store.
3. Select a harmonized field from Conversion metric for analysis, for example Orders.
4. Select a harmonized field from Revenue field, for example Gross Demand.
5. To create the conversion, select Create. To cancel the creation of a conversion, select Cancel.
When created, the conversion is added to the conversions table.

View details

To view details of a conversion:

Select when hovering over a conversion name in the table.
Select View details. A dialog shows details of the conversion. See Add a conversion for more information. Select Cancel to close the dialog.

View report

To view a report of a conversion:

Select when hovering over a conversion name in the table.
Select View report. A dialog shows a report of the conversion.
- To change the granularity to report on, select a value from the Weekly drop-down menu.
- To change the period to report on, enter a start and end date or use to define a period in the calendar popup.
Select Close to close the dialog.

Delete a conversion

To delete a conversion:

Select Delete when hovering over a conversion name in the table.
In the Delete conversion dialog confirmation dialog select Delete to permanently delete the conversion.

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