Brand Visibility Overview
Brand Visibility helps you understand how your brand is represented across the AI conversations that matter most to your business.
Unlike AI Visibility, which provides broad market insights using Semrush Enterprise AIO’s AI prompt database, Brand Visibility measures your organization’s performance against the prompt strategy you have configured. It provides ongoing visibility measurements for the prompts you actively monitor, enabling you to evaluate performance, identify trends, and understand how AI systems represent your brand over time.
Brand Visibility includes the following capabilities:
- Brand Presence - Monitor your brand’s visibility across your configured prompt strategy.
Use Brand Visibility to:
- Monitor visibility for the prompts that matter most to your business.
- Track changes in visibility over time.
- Understand how AI systems represent your brand.
- Evaluate the impact of optimization efforts.
- Identify opportunities to improve brand representation.
Brand Presence brand-presence
Brand Presence provides continuous measurement of your organization’s AI visibility, while AI Visibility helps you discover opportunities across the broader AI search landscape.
Brand Presence continuously measures your organization’s visibility using the prompts in your Prompt Library. These prompts are executed on a recurring basis across supported AI platforms, enabling you to monitor changes in visibility over time, benchmark against competitors, and evaluate the impact of your optimization efforts.
Use Brand Presence to:
- Monitor visibility across the prompts in your Prompt Library.
- Track visibility trends over time.
- Analyze mentions, citations, and visibility metrics.
- Compare performance across AI platforms and markets.
- Measure the impact of optimization efforts.
Brand Presence is most effective when used alongside Prompt Strategy and Prompt Library. As you refine your prompt strategy and expand prompt coverage, Brand Presence provides an increasingly comprehensive view of your organization’s AI visibility.
How Brand Presence works how-brand-presence-works
Brand Presence continuously measures visibility using the prompts configured in your Prompt Library.
Each prompt is executed on a recurring basis across supported AI platforms, allowing Adobe Brand Visibility to monitor how your brand appears in AI-generated responses and how that performance changes over time.
As your Prompt Library evolves, Brand Presence automatically incorporates newly processed prompts into your ongoing visibility measurements, providing an increasingly comprehensive view of your organization’s AI visibility.
For the best results:
- Use AI Visibility to understand the AI search landscape and identify opportunities.
- Use Prompt Strategy to discover the conversations most relevant to your business.
- Add those prompts to your Prompt Library.
- Use Brand Presence to continuously monitor visibility and benchmark performance.
Brand Presence experiences brand-presence-experiences
The Brand Presence experience varies based on your Adobe Brand Visibility edition. See Brand Presence (powered by Semrush) and Brand Presence (Trial).
Transitioning from Trial to Enhanced transitioning-trial-to-enhanced
The enhanced Brand Presence experience is powered by Semrush and introduces a redesigned dashboard, expanded AI platform coverage, richer benchmarking, and additional insights.
If you’re transitioning from the trial experience, you’ll notice updates to the dashboard, metric names, and prompt organization. These changes are expected and provide a more comprehensive view of your brand’s performance across AI-generated responses.
Brand Presence metric changes metric-changes
The following table summarizes how Brand Presence metrics have changed in the enhanced experience.
Prompt organization changes prompt-organization-changes
Prompt organization has also been updated in the enhanced experience.