Brand Presence brand-presence
The Brand Presence dashboard provides a detailed overview on how your brand is perceived at the level of AI-generated responses. It shows where, how often, and in what context your brand is mentioned. You can use the dashboard to measure visibility, track citation and explore sentiment trends. The dashboard is divided into several sections, each providing different insights. There are also customizable filters to help you refine the displayed data.
This page details the following:
Filters filters
At the top of the page, you can apply filters to refine your view. The filters you choose will impact all the sections present on the dashboard. You can customize the following:
- Date Range - Select the time frame for the displayed data. For example, the last 4 weeks. You also have the option to customize the time period by selecting the Custom Weeks option.
- Category - Filter the displayed results by either predefined categories or custom categories.
- Platform - Choose which AI engine to analyze.
- Prompts Origin - Choose the origin of the prompts. The origin can be either user inputted or AI generated.
- Prompt Branding - Filter results by either branded prompts or non-branded prompts.
- Region - Filter the results by geography. Not all regions will be available at launch.
After you select the desired filter, click Apply Filters to apply the selection to the dashboard.
Overview Metrics overview-metrics
The dashboard highlights three very important metrics at the top of the page: visibility score, mentions and citations. The lower the count for these metrics the worse you brand is perceived, and you should act to improve your brand presence. Presented below is a short description of each metric and what it represents.
Visibility Score visibility-score
The visibility score is composed of factors like: mentions, citations, sentiment, and rank. Each factor has a certain “weight” attached to it that adds towards the final score.
Mentions mentions
This metric represents the total number of times your brand or your categories were mentioned across the sampled AI prompts. For example, you have the “Coffe B” brand,with the “Machines” and “Accessories” categories and this metric counts the total number of times these appear in the sampled AI answers.
Citations citations
This metric represents the number of times your site was referenced as a source.
Trend indicators for each key metric show how these values are changing over time compared to the previous period.
Others Comparison others-comparison
In the others comparison section you can select up to five other brands and compare their mentions and citations against your brand. This way, you can view and benchmark your performance relative to other brands.
The other brands are selected from the drop-down list and the charts are updated when you click Apply Filters. The charts display weekly mentions and weekly citations side by side. You can also hover the mouse along the chart to see the data evolution across the weekly time frame.
Sentiment Trend Analysis sentiment-trend
In the sentiment trend analysis section you can track how your brand is perceived in the sampled AI answers. The sentiment trend metric can be either positive, neutral or negative. For example, it can be positive if answers highlight product quality or negative if they mention poor service. The trend chart shows the shifts in brand perception week over week. The section is populated only after your brand is mentioned.
Data Insights and Share of Voice data-insights
Rounding up the dashboard, we have two important tables: data insights and share of voice. The information presented in these tables will help you identify where your brand is strong and where optimization is needed.
By using the data insights table you can explore topics and user questions to assess and optimize content impact. The results are detailed by topics and prompts. Meanwhile, the share of voice table, compares your brand voice to other brands across topics and helps you identify gaps and prioritize future topics.
Both tables have a search field for quick access to topics. Also, you can use the Export option to download the table .csv and share the insights with your team or include the table in executive reporting.
Click the tabs below for details about each table and the associated metrics.
The data insights table helps you explore topics and user prompts to assess and optimize content impact. It displays the following metrics:
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Topic - The topic category represents SEO keywords and user questions related to your brand. You can click to expand each topic and see individual prompts analyzed for brand presence. Each topic has a Details button when you hover your mouse over it. Clicking the button will display a separate window with further details.
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Region - displays the region of the prompts.
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Popularity - The popularity category represents the search volume for this topic relative to all other topics in the analysis. The value can be either High, Medium or Low.
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Visibility Score - The visibility score for that topic. It reflects weighted factors like mentions, citations, sentiment, and rank.
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Mentions - The number of times your brand was mentioned in AI responses for this topic or this topic/prompt combination.
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Sentiment - The brand perception in AI responses as it relates to each topic calculated as an average across all weeks. Only populated when your brand is actually mentioned.
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Position - The relative prominence of your brand in AI responses, calculated as an average across all weeks.
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All Citations - The number of unique sources cited in AI responses for this topic or this topic/prompt combination (includes owned citations).
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Owned Citations - The number of times your brand was cited in AI responses for this keyword or this keyword/question combination.
The Share of Voice table provides a comparative look at how your brand performs across key topics in generative AI responses. It helps you identify visibility gaps, track competitive performance, and prioritize areas for optimization. It displays the following metrics:
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Topic - The analyzed topic.
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Popularity - The search volume for the topic relative to all other topics in your analysis.
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Mentions - Number of times your brand was mentioned in AI responses for the topic or the topic/prompt combination.
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Ranking - The ranking of your brand’s Share of Voice, relative to all other identified brands.
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Share of voice - The percentage of total mentions your brand holds across AI-generated responses.
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Top 5 Others - The top five brands most frequently mentioned for the same topics. The brands are organized by their Share of Voice (highest to lowest).
Using the Data Insights Table using-data-insights
The Data Insights Table helps you move from metrics to actions by breaking down performance at the topic and prompt level.
Key ways to use the table:
- Prioritize high-popularity topics with low visibility - focus optimization where audience demand is strong but your brand presence is weak.
- Track sentiment shifts - spot topics where mentions are trending negative or neutral, and coordinate your response.
- Compare citations versus owned citations - identify prompts where your brand is mentioned but other brand’s content is cited, signaling a content gap.
- Evaluate position range - monitor whether your brand appears early in AI responses (positions 1–3) or further down (6–10).