Working with Adobe Campaign Standard using_adobe_campaign_standard

You can send emails, push notifications and SMS using the Adobe Campaign Standard’s Transactional Messaging capabilities.

Journey Orchestration comes with an out-of-the-box action which allows the connection to Adobe Campaign Standard.

The Campaign Standard transactional message and its associated event must be published in order to be used in Journey Orchestration. If the event is published but the message is not, it will not be visible in the Journey Orchestration interface. If the message is published but its associated event is not, it will be visible in the Journey Orchestration interface but it will not be usable.

A capping rule of 4000 calls per 5 minutes is automatically defined for Adobe Campaign Standard actions as soon as Adobe Campaign Standard integration is set up. This corresponds to the official scale of Adobe Campaign Standard Transactional Messaging.
Read more about transactional messaging SLAs in Adobe Campaign Standard Product Description.

Here are the steps to configure it:

  1. From the Actions list, click the built-in AdobeCampaignStandard action. The action configuration pane opens on the right side of the screen.

  2. Copy your Adobe Campaign Standard instance URL and paste it in the URL field.

  3. Click the Test the instance URL to test the validity of the instance.

    note note
    This test verifies that:
    The host is “”, “”, “”, “” or “”.
    The URL starts with https,
    The ORG associated to this Adobe Campaign Standard’s instance is the same as the Journey Orchestration’s ORG.

When designing your journey, three actions will be available in the Action category: Email, Push, SMS (see Using Adobe Campaign actions). Reactions event will also allow you to react on message clicks, opens, etc. (see Reactions events).

If you’re using a third-party system to send messages, you need to add and configure a custom action. See About custom action configuration.