Metrics experiment-accelerator-metrics
The Metrics page displays success metrics from Journey Optimizer and Target experiments in one place, enabling performance monitoring, comparison, and deeper insights.
Dashboard dashboard
When accessing the Metrics tab, all available success metrics from Journey Optimizer and Adobe Target are listed in a consolidated view to help you track performance across initiatives, compare results, and quickly identify areas that require attention.
Access filters by clicking
Alternatively, quickly find any metric by typing its name into the search bar.
Metric details metric-details
Incremental over time
The Incremental over time chart provides a visual breakdown of how the selected metric is trending across a chosen time range. Use the drop-down menu to toggle between daily or weekly views to adjust the level of granularity.
Following summary values are available for quick reference:
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Total: The cumulative value of the selected metric over the reporting period.
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Average: The typical value of the metric calculated across the selected time range. By balancing out daily or weekly fluctuations, it provides a clearer picture of normal performance and can be used as a baseline for comparison.
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Conversion rate: Percentage of profiles who completed the desired action (e.g., purchase, sign-up) after seeing the treatment.
Each value includes a percentage change from the previous period, making it easy to see whether performance is improving, declining, or remaining stable.
Experiment effect
This section displays all active experiments within the selected time frame (Last 90 days, Last 30 days, or Last 7 days) and highlights their contribution to the metric.
Following mertrics are available:
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Lift: Measure of the percentage improvement in conversion rate of a given treatment over the baseline.
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Confidence: Evidence that a given treatment is the same as the baseline treatment. Learn more
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Contribution: The proportion of the overall change in the metric that can be attributed to a specific experiment or treatment, enabling identification of the initiatives exerting the greatest relative impact.