Get started with the Journey Optimizer Experimentation Accelerator content-experiment
The Journey Optimizer Experimentation Accelerator is a powerful tool designed to streamline and enhance the experimentation process. By integrating with Adobe Target and Adobe Journey Optimizer, it provides a centralized platform for managing, analyzing, and optimizing experiments. Leveraging AI-driven insights and adaptive testing, the Journey Optimizer Experimentation Accelerator empowers you to make data-driven decisions, improve marketing strategies, and drive measurable results.
Key benefits include:
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Faster Experimentation: Run adaptive, always-on tests with models that adjust over time.
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Unified Platform: Manage all experiments from Adobe Target and Journey Optimizer in one place.
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AI-Driven Insights: Automatically surface key findings, performance drivers, and new opportunities.
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Smarter Targeting: Use behavioral and content data to prioritize high-impact experiments.
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KPI Monitoring: Track metrics like lift and confidence across experiments.
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Seamless Collaboration: Share results easily and manage team roles with real-time alerts.
Access Journey Optimizer Experimentation Accelerator
After creating and configuring your experiment and sending your campaigns or journeys to your profiles, you can access the Journey Optimizer Experimentation Accelerator to dive deeper into how your experiment is performing.
You can access Journey Optimizer Experimentation Accelerator either from the left-hand menu from the Experimentation drop-down or via the Apps switcher. Note that users with only a Target license can access it only through the Apps switcher.
Available experiments depends on your setup:
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For Adobe Journey Optimizer users: Experiments set up in your enabled organisation’s sandbox are automatically included.
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For Adobe Target users with Journey Optimizer: Any A/B activities in Target appear in Journey Optimizer Experimentation Accelerator in the production sandbox of Journey Optimizer.
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For Adobe Target-only users: All A/B activities in your Target organization are included in the production sandbox of Journey Optimizer.
To use Journey Optimizer Experimentation Accelerator, you need access to the sandbox and following related permission:
- View Experiments
- Manage Experiment Metada
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In the Permissions product, go to the Roles tab and select the desired Role.
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Click Edit to modify the permissions.
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Add the Experiment accelerator resource, then select View Experiments and/or Manage Experiment Metada from the drop-down menu.
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Click Save to apply changes.
Any users already assigned to this role will have their permissions automatically updated.
To assign this role to new users:
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Navigate to the Users tab within the Roles dashboard and click Add User.
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Enter the user’s name, email address, or choose from the list, then click Save.
If the user was not previously created, refer to the this documentation.
The user will receive an email with instructions to access your instance.