Email authoring

For the Action on target, choose People.

For the Action on people, choose Send email.

For the Email source, choose Create new email.

Alternatively, you can also select the Select email from Adobe Marketo Engage option to use one of the pre-authored emails in Marketo Engage and send it as a part of the Account Journey.

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At the bottom of the Take an action panel, click Create email.

In the dialog, enter a unique Name for the email and a Subject line.

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Click Create.

In the Email properties section of the email content page, the From email and Reply to address fields are already configured. You can enter values for the From name and Description (optional) fields.

From the Designer home page, select the Design from scratch option.

To start your content design, drag an item from the Structures and drop it onto the canvas.

Repeat this step for each structure component to construct the layout of your email.

Add as many items from Structures as you need and edit the settings for each in the pane on the right.

Select the n:n column component to define the number of columns of your choice (between three and 10). You can also define the width of each column by moving the arrows below the column.

Each column size cannot be less than 10% of the total width of the structure component. Only empty columns can be removed.

Expand the Contents section and add as many elements as you need into one or more structure components.

If needed, you can make additional customizations for each component in the Settings or Style tabs.

For example, you can change the text style, padding or margin of each component.

From the Asset picker, you can directly select assets stored in the Assets library.

Double-click the folder that contains your assets. Drag and drop the items into a structure component.

Insert personalization fields to customize your content from profiles attributes, audience memberships, Contextual attributes, and more.

Select the Links tab from the left pane to display all the URLs of your content that are tracked.

You can modify the Tracking Type or Label and add tags if needed.

From the Email Designer home page, select Import HTML.

Drag and drop the HTML or .zip file containing your HTML content and click Import.

When the HTML content upload is complete, your content is in Compatibility mode. In this mode, you can only personalize your text, add links, or include assets to your content.

Access the Email Designer from the email content editing workspace.

On the Create your email page, the Sample templates tab is selected by default.

To use a custom template, select the Saved templates tab.

The list of all content templates created on the current sandbox is displayed. You can sort them By name, Last modified, or Last created.

Select the template of your choice from the list.

After you select a category, you can navigate between all the templates of that category (sample or saved depending on your selection) using the right and left arrows.

Click Use this template on the top-right of the page.

Edit the content as needed in the Email Designer.