Activate a YouTube ad
Adobe GenStudio for Performance Marketing supports the activation of YouTube ad experiences through Google Ads Demand Gen campaigns.
Supported formats: Shorts.
Activating a YouTube ad follows the same general steps required for activation to other paid ad channels. This page covers YouTube-specific prerequisites and setup fields. At this time, GenStudio for Performance Marketing supports Demand Gen campaign setup only.
GenStudio system managers and editors can activate ad experiences.
Prerequisites
- A Google Ads account with a Demand Gen campaign already configured. GenStudio for Performance Marketing does not create Demand Gen campaigns.
- The target ad group must already exist in that Demand Gen campaign.
Connect your Google Ads account
Before your organization can activate experiences, a GenStudio system manager must connect your Google Ads account to GenStudio for Performance Marketing. Go to More > Settings > Google Ads > Connect.
YouTube setup fields
Approved video assets and description copy are locked and can’t be edited during activation, since they already went through review and approval in Content. You can edit:
- Text fields: Call-to-action, Business name, Destination URL, URL Parameters, Tracking ID (used as the platform ad name)
- Platform setup fields: Account, Campaign, Ad Group, Logo
Select a logo from those available in your connected Google Ads account.