Activate an ad to The Trade Desk
Adobe GenStudio for Performance Marketing supports the activation of ad experiences to The Trade Desk.
Supported formats: Static Display (single-asset only).
Activating an ad to The Trade Desk follows the same general steps required for activation to other paid ad channels, with one difference. The Trade Desk is a managed enterprise service, not a self-service ad platform, so account access works differently than for other channels. This page covers those differences along with prerequisites and setup fields specific to The Trade Desk.
GenStudio system managers and editors can activate ad experiences.
Prerequisites
- An existing, live The Trade Desk account. Set this up directly with The Trade Desk before connecting it to GenStudio for Performance Marketing.
- API access enabled by your The Trade Desk account team. For The Trade Desk, your account team enables this access on your behalf using an API token, rather than the OAuth sign-in used by other paid ad channels.
- The correct advertiser, seat, and permissions enabled by The Trade Desk for the GenStudio for Performance Marketing integration.
- An API token or credentials from your The Trade Desk account team, with permissions to publish creatives to the target advertiser account.
- A destination campaign that already exists in The Trade Desk. GenStudio for Performance Marketing activates ads into that existing campaign.
Connect your The Trade Desk account
Before your organization can activate experiences, work with your The Trade Desk account team to enable API access, then a GenStudio system manager connects the account to GenStudio for Performance Marketing:
- Contact your The Trade Desk account team and request access to publish creatives from GenStudio for Performance Marketing into your The Trade Desk account. Confirm which advertiser ID, seat, or partner details to use for activation.
- Obtain the API token or credentials from your The Trade Desk account team, and confirm the token supports creative publishing permissions for the target advertiser account.
- In GenStudio for Performance Marketing, go to Settings > Channels, then click Connect on the The Trade Desk tile. Enter the Account Name, Advertiser ID, and API token or credentials, then save the connection.
If the connection fails, confirm with your The Trade Desk account team that API access has been enabled and that the token has the correct advertiser and seat permissions.
The Trade Desk setup fields
Approved assets are locked and can’t be edited during activation, since they already went through review and approval in Content. You can edit:
- Text fields: Tracking ID (used as the platform creative name)
- Platform setup fields: Account, Campaign
At this time, activation to The Trade Desk supports single-asset static display ads only.