Activate an Innovid ad
Adobe GenStudio for Performance Marketing supports the activation of ad experiences to Innovid.
Supported formats: Static Display, HTML5 Zip Display.
Activating an Innovid experience follows the same general steps required for activation to other paid ad channels. This page covers Innovid-specific prerequisites and setup fields. After you activate an experience in GenStudio for Performance Marketing, use Innovid to review the experience and launch the ad.
GenStudio system managers and editors can activate ad experiences.
Prerequisites
- Access to the target Innovid account.
- Admin access to that account, to read from and write to Innovid.
Innovid organizes campaigns and ads within different accounts, and each account has a creative library. The target creative library must already exist in Innovid; GenStudio for Performance Marketing publishes ad experiences into that creative library, but does not create accounts or creative libraries.
Connect your Innovid account
Before your organization can publish assets in a creative library, a GenStudio system manager must connect your Innovid account to GenStudio for Performance Marketing. You must have admin access to that account to read from and write to Innovid. See Connect paid media accounts.
After the sync completes, you can view the added accounts.
Innovid setup fields
Approved assets are locked and can’t be edited during activation, since they already went through review and approval in Content. You can edit:
- Text fields: Tracking ID (used as the platform creative name)
- Platform setup fields: Account, Creative Library, Concept Name
Your creative experience is delivered to the selected creative library in Innovid when activation completes.