Activate a Google Campaign Manager 360 ad
Adobe GenStudio for Performance Marketing supports the activation of ad experiences to Google Campaign Manager 360.
Supported formats: Static Display, Video Display, HTML5 Zip Display.
Activating a Google Campaign Manager 360 ad follows the same general steps required for activation to other paid ad channels. This page covers prerequisites and setup fields specific to Google Campaign Manager 360. After you activate an experience in GenStudio for Performance Marketing, use Google Campaign Manager 360 to review the experience and launch the ad.
GenStudio system managers and editors can activate ad experiences.
Prerequisites
- A Google Campaign Manager 360 account with access to the target advertiser.
- Admin access to the advertiser, to read and write into Campaign Manager 360.
Campaign Manager 360 organizes campaigns and ads within different advertisers, and each advertiser includes a creative library. The target advertiser must already exist in Campaign Manager 360; GenStudio for Performance Marketing publishes ad experiences into that advertiser’s creative library, but does not create ads.
Connect your Google Campaign Manager 360 account
Before your organization can publish assets in a creative library, a GenStudio system manager or editor must connect your Google Campaign Manager 360 account to GenStudio for Performance Marketing. You must have admin access to the advertiser to read and write into Campaign Manager 360. See Connect paid media accounts.
After the sync completes, you can view the added accounts.
Google Campaign Manager 360 setup fields
Approved assets are locked and can’t be edited during activation, since they already went through review and approval in Content. You can edit:
- Text fields: Tracking ID (used as the platform creative name)
- Platform setup fields: Advertiser
Your creative experience is delivered to the selected advertiser’s creative library in Google Campaign Manager 360 when activation completes.