Activate Amazon Ads
Adobe GenStudio for Performance Marketing enables GenStudio system managers and editors to publish ad experiences to the Amazon Ads platform.
You can initiate publication of a Amazon Ads ad experience from either the Content gallery or Activate home.
Step 1: Set up your Amazon Ads accounts
Amazon Ads allows marketers to organize campaigns and ads within different accounts. Each account includes a creative library. GenStudio for Performance Marketing publishes ad experiences into a creative library.
Before attempting an activation, log in to your Amazon Ads account. Confirm that you have access to Amazon Ads advertisers. When you publish an Amazon Ads experience from GenStudio for Performance Marketing, it’s delivered to the ad account selected during creation.
Step 2: Connect to your Amazon Ads accounts
Before your organization can publish assets in a creative library, a GenStudio system manager must connect your Amazon Ads accounts to GenStudio for Performance Marketing. This user must have admin access to the advertiser to read and write into Amazon Ads. See Connect paid media accounts.
After the sync is complete, you can view the added accounts.
Step 3: Select content for your ad experience
You can start the publication process from either the Content Experiences gallery or the Activate home. Approved experiences cannot be edited. Each experience can contain only one asset.
To select experiences:
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Use the Content gallery’s search and filter tools to identify the experience you want to activate, then click Use. (Alternatively, you can select an experience from Activate by clicking New on the Amazon Ads product card.)
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You will be asked to select a platform before continuing with activation. Select Amazon.
The Amazon Ads Experience setup page opens for this experience. It’s pre-populated with the experience’s details, which cannot be revised.
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(Optional) Click Add experience to add experiences to this activation group.
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Click Next to confirm your Amazon Ads platform setup.
The Platform setup view opens. This view is populated with options that are derived from your configured Amazon Ads accounts.
Step 4: Confirm Amazon Ads platform setup
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Select an account from the Account drop-down menu. Your Amazon Ads account settings determine the available accounts.Your creative experience is delivered to this account’s creative library in Amazon Ads when activation is complete.
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Add a name to the Creative name field. Amazon Ads identifies the experience by this name.
1.Repeat for each selected experience.
- Click Next to confirm your Amazon Ads setup.
Step 5: Preview and activate your ad
The Review page provides a final opportunity to review your activation before publishing.
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(Optional) Click Edit section next to the Platform setup label to edit the platform setup. You cannot edit experience content.
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Click Publish.
Your Amazon Ads ad experiences are pushed directly to the creative library within the selected Amazon Ads account.
Step 6: Complete publication of your ad experience
Log in to your Amazon Ads account to manage the final steps of setup and deploying your ad within the published experience.