Activate Amazon Ads
Adobe GenStudio for Performance Marketing supports the activation of ad experiences to Amazon Ads.
Supported formats: Static Display.
Activating an Amazon Ads experience follows the same general steps required for activation to other paid ad channels. This page covers Amazon Ads-specific prerequisites and setup fields. After you activate an experience in GenStudio for Performance Marketing, use Amazon Ads to review the experience and launch the ad.
GenStudio system managers and editors can activate ad experiences.
Prerequisites
- Access to the target Amazon Ads account.
- Admin access to that account, to read and write into Amazon Ads.
Amazon Ads organizes campaigns and ads within different accounts, and each account includes a creative library. The target account must already exist in Amazon Ads; GenStudio for Performance Marketing publishes ad experiences into that account’s creative library, but does not create accounts.
Connect your Amazon Ads account
Before your organization can publish assets in a creative library, a GenStudio system manager must connect your Amazon Ads account to GenStudio for Performance Marketing. You must have admin access to that account to read from and write to Amazon Ads. See Connect paid media accounts.
After the sync completes, you can view the added accounts.
Amazon Ads setup fields
Approved assets are locked and can’t be edited during activation, since they already went through review and approval in Content. You can edit:
- Text fields: Tracking ID (used as the platform creative name)
- Platform setup fields: Account
Your creative experience is delivered to the selected account’s creative library in Amazon Ads when activation completes.