Experience Platform Federated Audience Composition provides a visual canvas that allows you to create audiences by leveraging various activities (split, enrich, etc.).
The composition diagram is a representation of what is supposed to happen. It describes the various tasks to be performed and how they are linked together.
Each composition contains:
Activities: An activity is a task to be performed. The various activities are represented on the diagram by icons. Each activity has specific properties and other properties that are common to all activities.
Transitions: Transitions link a source activity to a destination activity and define their sequence.
Worktables: The worktable contains all the information carried by the transition. Each composition uses several worktables. The data conveyed in these tables can be used throughout the composition’s life cycle.
Key steps to create a composition
The main steps to create a composition are as follows: