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Adobe Advertising Cloud ExperienceEvent Full Extension schema field group

Last update: Mon Sep 22 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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AVAILABILITY
The Adobe Advertising Cloud ExperienceEvent Full Extension field group is currently in beta. The documentation and the functionality are subject to change.

Adobe Advertising Cloud ExperienceEvent Full Extension is a standard schema field group for the XDM ExperienceEvent class, which captures common metrics that are collected by Adobe Advertising (formerly called “Advertising Cloud”).

This document describes the structure and use case of the Advertising Cloud extension field group.

NOTE
You can also look up this field group in the Experience Platform UI or view the complete schema in the public XDM repository.

Field group structure

The field group provides a single _experience object to a schema, which itself contains a single adcloud object.

Top-level fields for the Advertising Cloud field group

Property
Data type
Description
adDeliveryDetails
Object
Ad delivery details. See the subsection below on the adDeliveryDetails object for more information on the contents of this object.
advertisement
Object
Digital advertisement details. See the subsection below on the advertisement object for more information on the contents of this object.
campaign
Object
Campaign hierarchy details. See the subsection below on the campaign object for more information on the contents of this object.
conversionDetails
Object
Conversion details for an ad. See the subsection below for more information on the contents of this object.
eventType
String
The Adobe Advertising event type.
fees
Object
Advertising fee details. See the subsection below on the fees object for more information on the contents of this object.
inventory
Object
Inventory details. See the subsection below for more information on the contents of this object.
productDetails
Object
Product ad details. See the subsection below on the productDetails object for more information on the contents of this object.
stitchId
String
ID from the Adobe Advertising ad servers to track click-through conversions on browsers that block third-party cookies.

adDeliveryDetails adDeliveryDetails

The adDeliveryDetails object provides information about where and how the advertisement was delivered, including placement websites and location identifiers.

Schema diagram showing the object and its fields.

Property
Data type
Description
placementWebsite
String
The website where the advertisement was shown.
siteLinkText
String
The actual site link selected in the advertisement.
interestLocationID
String
The location inferred from the search query. For example, a query for “Hotel in Goa” returns the ID for Goa, regardless of the user’s actual browsing location.
physicalLocationID
String
The user’s browsing location, represented by a reference ID from the ad network. This ID is not a readable location name (such as a city or country) but a code assigned by the ad network to identify a geographic target.

The advertisement object describes details about the digital advert, such as its identifiers, type, creative, targeting, and associated keywords.

Schema diagram showing the object and its fields.

Property
Data type
Description
adId
String
The identifier for the ad associated with this event. This ID is not related to the Ad-ID industry standard.
runtime
String
The runtime of the ad unit, distinct from the runtime of the browser or the operating system. Possible values include: unknown and HTML5.
adClass
String
The ad class of the driving event: display, video, or social.
adUnitType
String

The identifier for the code that renders the ad in a browser or device. Possible values include:

  • linearVideo: Linear video
  • interactiveVideo: Interactive video
  • banner: Banner,
  • richMediaBanner: Rich media banner,
  • newsFeedVideo: News feed video,
  • newsFeedDisplay: News feed display,
  • HTML5: HTML5,
  • inPageVideo: In page video,
  • inPageDisplay: In page display,
  • facebook: Facebook,
  • twitter: Twitter,
  • linearTv: Linear TV,
  • vod: Video on Demand
promotedAssetId
String
The identifier for the asset promoted in the ad associated with this event.
creativeID
String
The identifier for the advertisement creative (such as a banner, video, or social ad) associated with this event.
keywordID
String
The identifier for the keyword entered by the user in a search query that triggered this event.
keyword
String
The listing keyword that the customer bid on.
isDynamicSearchAd
Boolean
Indicates whether the event comes from a dynamic search advertisement.
audienceID
String
The identifier for the audience segment targeted by the ad.
adGroupID
String
The identifier for the ad group associated with the ad that triggered this event.
campaignID
String
The identifier for the campaign associated with the ad that triggered this event.
networkType
String

The network type where the event occurred. Possible values include:

  • search: The advertisement was displayed on the Search Network.
  • content: The advertisement was displayed on the Content Network.
matchType
String

The keyword match type. Possible values include:

  • exact: Exact match of the keyword
  • broad: Broad match of the keyword
  • phrase: Phrase match of the keyword

campaign campaign

The campaign object defines the ad campaign hierarchy, including account, advertiser, placement, and package identifiers, along with currency details.

Schema diagram showing the object and its fields.

Property
Data type
Description
accountId
String
The identifier for the account.
dspId
String
The identifier for the Demand Side Platform (DSP) in which the campaign is defined. Usually, this identifier is the ID for Adobe Advertising Cloud DSP.
campaignId
String
The identifier for the campaign.
placementId
String
The identifier for the placement.
packageId
String
The identifier for the Advertising DSP package.
advertiserId
String
The identifier for the advertiser.
experimentId
String
The identifier for the experiment.
sampleGroupId
String
The identifier for the sample group.
currency
String
The ISO 4217 billing currency code for the account. Uses the regular expression pattern [1]{3}$ (three uppercase letters). For example: USD, EUR.

conversionDetails conversionDetails

The conversionDetails object captures tracking information for ad conversions, including tracking codes, identities, and conversion properties.

![Schema diagram showing the conversionDetails object and its fields.](https://experienceleague.adobe.com/docs/experience-platform/assets/conversionDetails.png?lang=en"conversionDetails field")

Property
Data type
Description
trackingCode
String
The conversion tracking code for the event. For a list of possible formats, see AMO ID Formats.
trackingIdentities
String
The EF ID, or tracking identity details for an event. For a list of possible formats, see EF ID Formats.
conversionProperties
Object
A map of conversion properties, represented as an array of key-value pair strings (such as subscriptions=253).

fees fees

The fees object captures media, data, and other advertising costs, broken down by Advertising DSP, account, and advertiser.

Schema diagram showing the object and its fields.

Property
Data type
Description
DSPMediaFees
Number
The media fees billable by Advertising DSP.
DSPDataFees
Number
The data fees billable by Advertising DSP.
DSPOtherFees
Number
Other fees billable by Advertising DSP.
accountMediaFees
Number
The media fees for the account but not billable by Advertising DSP.
accountDataFees
Number
The data fees for the account but not billable by Advertising DSP.
accountOtherFees
Number
Other fees for the account but not billable by Advertising DSP.
advertiserMediaFees
Number
The media advertiser fees charged to the advertiser from the account.
advertiserDataFees
Number
Other advertiser fees charged to the advertiser from the account.
advertiserOtherFees
Number
Other advertiser fees charged to the advertiser from the account.
billableMediaNetSpend
Number
The billable net spend for media advertising.
totalMediaNetSpend
Number
The total net spend for media advertising.
billableDataNetSpend
Number
The billable net spend for data advertising.
billableOtherNetSpend
Number
The billable net spend for other types of advertising.
totalBillableNetSpend
Number
The total billable net spend.
totalNonBillableNetSpend
Number
The total non-billable net spend.
totalNetSpend
Number
The total net spend.

inventory inventory

The inventory object records details about the ad inventory opportunity, including session data, partner codes, site IDs, cost currency, and segmentation rules.

Schema diagram showing the object and its fields.

Property
Data type
Description
sessionId
String
The session ID associated with an experience event, used to link independent events that occurred in the same session.
feedID
String
A composite ID of the publisher, ad exchange, and other features.
sspPartnerCode
String
The partner (exchange) through which Adobe Advertising Cloud receives the inventory opportunity.
siteID
String
The identifier for the website where the ad impression was served.
costCurrency
String
The ISO 4217 currency code used to pay a partner for an ad opportunity. The value must follow the regular expression pattern [2]{3}$ (three uppercase letters). For example: USD, EUR.
inventorySourceId
String
The ID of the Adobe Advertising Cloud inventory source on which this opportunity was delivered.
segment
Object

Details associated with user segmentation rules. Its properties include:

  • attributablePartnerId (String): The identifier for the segment provider who owns the attributableSegmentId.
  • attributableSegmentId (String): The segment credited for user targeting in the placement’s targeting rule. This is used for the purposes of tracking costs and paying partners.
  • segments (String): The intersection of the user segments a) to which the user belonged, and b) that the ad was targeting. This is not the full list of segments to which the user belonged at the time of the auction.
optimizationTag
String
The tag related to optimization.
attributableDeviceGraphId
String
The identifier for the device graph attributed to a conversion event.

productDetails productDetails

The productDetails object contains information about products featured in shopping ads for Adobe Advertising Search, Social, & Commerce, including product identifiers, country, language, partition, title, and ad type.

Schema diagram showing the object and its fields.

Property
Data type
Description
productID
String
The identifier for the product featured in the ad associated with this event.
country
String
The country of sale for the product featured in the ad associated with the event.
language
String
The language of your product information, as indicated in client’s Merchant Center data feed.
partitionID
String
The identifier for the product group associated with the ad in this event.
title
String
The product title shown in the advertisement.
adType
String

The ad type for the product used in Google Shopping campaigns. Possible values include:

  • pla_with_pog: When the event came from a purchase through a shopping ad
  • pla: When the event came from a shopping ad.
  • pla_multichannel: When the event from a shopping ad included options for both “online” and “local” shopping channels.
  • pla_with_promotion: When the event from a shopping ad displayed a merchant promotion.

Next steps

This document covered the structure and use case for the Advertising Cloud extension field group. For more details on the field group itself, refer to the public XDM repository.

If you are using this field group to collect Advertising data using the Adobe Experience Platform Web SDK, see the guide on configuring a datastream to learn how to map data to XDM on the server side.

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