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| Breadcrumbs                                                                                                                                                        |
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+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+

# Adobe Experience Platform release notes

+----------------------------+
| Article Metadata           |
+----------------------------+
| Last update: July 31, 2026 |
+----------------------------+

+----------------------------+
| Article Metadata Createdby |
+----------------------------+
| CREATED FOR:               |
|                            |
| - Developer                |
| - User                     |
| - Admin                    |
| - Leader                   |
+----------------------------+

+---------------------------------------------------------------------------------------------------------+
| Note (tip)                                                                                              |
+---------------------------------------------------------------------------------------------------------+
| :info: TIP                                                                                              |
+---------------------------------------------------------------------------------------------------------+
| Refer to the following documentation for release notes of other Adobe Experience Platform applications: |
+---------------------------------------------------------------------------------------------------------+
| - [Adobe Journey Optimizer](/en/docs/journey-optimizer/using/whats-new/release-notes)                   |
| - [Adobe Journey Optimizer B2B](/en/docs/journey-optimizer-b2b/user/release-notes)                      |
| - [Customer Journey Analytics](/en/docs/analytics-platform/using/releases/latest)                       |
| - [Federated Audience Composition](/en/docs/federated-audience-composition/using/release-notes)         |
| - [Real-Time CDP Collaboration](/en/docs/real-time-cdp-collaboration/using/latest)                      |
+---------------------------------------------------------------------------------------------------------+

**Release date: July 28, 2026**

New features and updates to existing features in Adobe Experience Platform:

+-------------------------------------------------------------+
| List                                                        |
+-------------------------------------------------------------+
| - [Destinations](#destinations)                             |
| - [Real-Time CDP](#real-time-cdp)                           |
| - [Real-Time Customer Profile](#real-time-customer-profile) |
| - [Sandboxes](#sandboxes)                                   |
| - [Segmentation Service](#segmentation-service)             |
| - [Sources](#sources)                                       |
+-------------------------------------------------------------+

## Destinations :headding-anchor: destinations

Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.

**New or updated functionality**

+---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| Table (0 row 2, 1 row 2, 2 row 2, 3 row 2, 4 row 2, 5 row 2, layout auto)                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 |
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------------+----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| Feature                                                                                                                                                                    | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------------+----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| Control which audiences to export to enterprise destinations                                                                                                               | Use the new **Include mapped audiences only** toggle to choose what the `segmentMembership` object contains when you export audiences to the [HTTP API](/en/docs/experience-platform/destinations/catalog/streaming/http-destination#fill-in-destination-details), [Amazon Kinesis](/en/docs/experience-platform/destinations/catalog/cloud-storage/amazon-kinesis#fill-in-destination-details), and [Azure Event Hubs](/en/docs/experience-platform/destinations/catalog/cloud-storage/azure-event-hubs#fill-in-destination-details) destinations. Turn it on to include only the audiences mapped in that dataflow, or leave it off to include every audience a profile qualifies for. All dataflows to enterprise destinations created prior to this release will have the toggle turned off by default, keeping their existing behavior. |
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------------+----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| [Find and filter destinations faster](/en/docs/experience-platform/destinations/ui/activate/activate-segment-streaming-destinations#select-destination)                    | In the **Select destination** step of the activation workflow, you can now search by flow name to locate a destination or an existing dataflow. You can also use filtering and tagging options to find the right destination to activate data to.\                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
|                                                                                                                                                                            | ![Searching for a destination or dataflow by flow name in the Select destination step.][image0]{modal="regular"}                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------------+----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| [Find and filter audiences faster](/en/docs/experience-platform/destinations/ui/activate/activate-segment-streaming-destinations#select-audiences)                         | In the **Select audiences** step of the activation workflow, you can now filter audiences by evaluation type (edge, streaming, or batch), namespace origin, audience tags, and more. You can also use the same tags that you use for audiences across other screens, making audience management easier in the context of activation.\                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
|                                                                                                                                                                            | ![Filtering audiences by evaluation type, namespace origin, and audience tags in the Select audiences step.][image1]{modal="regular"}                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------------+----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| [Export incremental datasets every hour](/en/docs/experience-platform/destinations/ui/activate/export-datasets)                                                            | Set incremental dataset exports to run on an hourly basis, so your destinations get fresh data more frequently.\                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
|                                                                                                                                                                            | ![The Every dropdown showing the new 1 hour option for incremental dataset exports.][image2]{modal="regular"}                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------------+----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| [Search for namespaces in the Select source field page](/en/docs/experience-platform/destinations/ui/activate/activate-segment-streaming-destinations#select-source-field) | Use the new search field in the **Select source field** dialog to filter the identity namespace list by name when mapping audiences during activation.\                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |
|                                                                                                                                                                            | ![Searching for an identity namespace by name in the Select source field dialog.][image3]{modal="regular"}                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------------+----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+

**New or updated destinations**

+--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| Table (0 row 2, 1 row 2, 2 row 2, 3 row 2, 4 row 2, 5 row 2, 6 row 2, layout auto)                                                                                                                                                                                                                                                               |
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------+------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| Feature                                                                                                                                                           | Description                                                                                                                                                                  |
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------+------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| [Microsoft Ads Customer Match](/en/docs/experience-platform/destinations/catalog/advertising/microsoft-ads-customer-match) destination is now generally available | Use the Microsoft Ads Customer Match destination to match customers by email address and re-engage with them across the Microsoft Advertising                                |
|                                                                                                                                                                   | Network, including Search and Audience ads. **Note**: The Microsoft Ads Customer Match destination is rolling out to all customers over the course of this week, by July 30. |
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------+------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| [Kevel](/en/docs/experience-platform/destinations/catalog/advertising/kevel) incrementality group mapping                                                         | The Kevel destination now supports profile attribute mapping. You can map a profile attribute to the incrementality testing group field in the Kevel destination, so         |
|                                                                                                                                                                   | exported user records include the correct group value for incrementality testing use cases.\                                                                                 |
|                                                                                                                                                                   | ![Screenshot of the mapping step showing an XDM attribute mapped to the kevelGroup target field for the Kevel destination.][image4]{modal="regular"}                         |
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------+------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| [LiveRamp - Onboarding](/en/docs/experience-platform/destinations/catalog/advertising/liveramp-onboarding) updates                                                | We have made several updates to the LiveRamp onboarding connector:                                                                                                           |
|                                                                                                                                                                   |                                                                                                                                                                              |
|                                                                                                                                                                   | - Added a new **ONCE** export frequency.                                                                                                                                     |
|                                                                                                                                                                   | - Reduced or eliminated file splits for audiences with high population sizes, which helps prevent cases on the LiveRamp side where large audiences imported from Adobe could |
|                                                                                                                                                                   |   be overwritten because of numerous file splits.                                                                                                                            |
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------+------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| [Demandbase People](/en/docs/experience-platform/destinations/catalog/advertising/demandbase-people) new mapping fields                                           | Map three new optional target fields, `title`, `jobLevel`, and `jobFunction`, to the Demandbase People destination in addition to the existing mandatory and recommended     |
|                                                                                                                                                                   | mappings. Adobe recommends mapping these fields when available for richer person data and better downstream audience targeting.                                              |
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------+------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| [The Trade Desk - CRM](/en/docs/experience-platform/destinations/catalog/advertising/tradedesk-emails) file-split threshold increase                              | The file-split threshold for exported files increased from 10 million to 100 million rows, so audiences are less likely to be split across multiple files when exported.     |
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------+------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| [Adhese](/en/docs/experience-platform/destinations/catalog/advertising/adhese)                                                                                    | Use the Adhese destination to send audiences for targeted ad delivery on publisher-owned inventory. Audience exports are delivered as files to Adhese’s secure cloud         |
|                                                                                                                                                                   | storage.                                                                                                                                                                     |
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------+------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+

For more information, read the [Destinations overview](/en/docs/experience-platform/destinations/home).

---

## Real-Time CDP :headding-anchor: real-time-cdp

With Real-Time CDP, you can unify customer data from multiple sources, build rich audiences, and activate them across channels in real time, all within Experience Platform. This helps you deliver timely, personalized, privacy-compliant experiences through seamless cross-channel campaigns.

**New or updated features**

+---------------------------------------------------------------------------------------+
| Table (0 row 2, 1 row 2)                                                              |
+---------------------------+-----------------------------------------------------------+
| Feature                   | Description                                               |
+---------------------------+-----------------------------------------------------------+
| Spectrum 2 Visual Refresh | The Real-Time CDP interface is being updated to reflect   |
|                           | Adobe’s Spectrum 2 design system, delivering a more       |
|                           | modern, cohesive, and accessible experience across the    |
|                           | platform. This release includes visual refinements to     |
|                           | typography, buttons, tags, search fields, inventory       |
|                           | tables, and page backgrounds across core areas including  |
|                           | Audiences, Datasets, Schemas, Profiles, Sources, and      |
|                           | Destinations. Additional areas will continue to be        |
|                           | updated in upcoming releases. These changes are visual    |
|                           | only and do not affect functionality, data, or workflows. |
+---------------------------+-----------------------------------------------------------+

View the images below for before and after examples of the visual refresh:

+---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| Table (0 row 3, 1 row 3, 2 row 3, 3 row 3, 4 row 3)                                                                                                                             |
+------------------+-------------------------------------------------------------------------------+------------------------------------------------------------------------------+
| Feature          | Before                                                                        | After                                                                        |
+------------------+-------------------------------------------------------------------------------+------------------------------------------------------------------------------+
| Audiences        | ![The audiences interface before the update.][image5]{modal="regular"}        | ![The audiences interface after the update.][image6]{modal="regular"}        |
+------------------+-------------------------------------------------------------------------------+------------------------------------------------------------------------------+
| Audience details | ![The audience details interface before the update.][image7]{modal="regular"} | ![The audience details interface after the update.][image8]{modal="regular"} |
+------------------+-------------------------------------------------------------------------------+------------------------------------------------------------------------------+
| Datasets         | ![The datasets interface before the update.][image9]{modal="regular"}         | ![The datasets interface after the update.][image10]{modal="regular"}        |
+------------------+-------------------------------------------------------------------------------+------------------------------------------------------------------------------+
| Sources          | ![The sources catalog before the update.][image11]{modal="regular"}           | ![The sources catalog after the update.][image12]{modal="regular"}           |
+------------------+-------------------------------------------------------------------------------+------------------------------------------------------------------------------+

For more information on Real-Time CDP, read the [Real-Time CDP overview](/en/docs/experience-platform/rtcdp/home).

---

## Real-Time Customer Profile :headding-anchor: real-time-customer-profile

Use Real-Time Customer Profile to create a holistic view of each individual known and anonymous customer, aggregated from multiple online and offline sources in real time.

**New or updated features**

+---------------------------------------------------------------------------------------------------------+
| Table (0 row 2, 1 row 2, 2 row 2, layout auto)                                                          |
+---------------------------------------------+-----------------------------------------------------------+
| Feature                                     | Description                                               |
+---------------------------------------------+-----------------------------------------------------------+
| Faster profile exports and activation       | Profile attribute data is now consolidated when data is   |
|                                             | written, instead of repeatedly at read time. As a result, |
|                                             | profile exports complete significantly faster, making     |
|                                             | downstream activations to destinations and Adobe Journey  |
|                                             | Optimizer available sooner. This is a fully managed,      |
|                                             | back-end update. There is no change to how you configure  |
|                                             | or use Real-Time Customer Profile, nor is there any       |
|                                             | change to functionality or merge behavior. However,       |
|                                             | ingestion of profile attributes may take slightly longer, |
|                                             | since more processing now happens at write time. This     |
|                                             | update is being rolled out through the end of July 2026.  |
|                                             | Review your scheduled ingestion and segmentation jobs to  |
|                                             | confirm that the timing buffer between them remains       |
|                                             | appropriate, and consider moving up downstream activation |
|                                             | schedules that were previously limited by processing      |
|                                             | time.                                                     |
+---------------------------------------------+-----------------------------------------------------------+
| Pseudonymous profile data expiration update | The **CJA Audiences Profile Dataset** that is created     |
|                                             | through the Customer Journey Analytics (CJA) Audience     |
|                                             | Service publishing flow is now correctly identified as    |
|                                             | containing system-generated data. Previously, these       |
|                                             | datasets could affect pseudonymous profile lifecycle      |
|                                             | management, resulting in inflated profile counts in       |
|                                             | Real-Time CDP. Newly created datasets are now             |
|                                             | automatically flagged as holding system generated data,   |
|                                             | and existing datasets created through this publishing     |
|                                             | flow have been updated accordingly.                       |
+---------------------------------------------+-----------------------------------------------------------+

For more information, read the [Real-Time Customer Profile overview](/en/docs/experience-platform/profile/home).

---

## Sandboxes :headding-anchor: sandboxes

Adobe Experience Platform is built to enrich digital experience applications on a global scale. Companies often run multiple digital experience applications in parallel and need to cater to the development, testing, and deployment of these applications while ensuring operational compliance.

**New or updated features**

+--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| Table (0 row 2, 1 row 2, layout auto)                                                                                                                                                |
+-------------------------------+------------------------------------------------------------------------------------------------------------------------------------------------------+
| Feature                       | Description                                                                                                                                          |
+-------------------------------+------------------------------------------------------------------------------------------------------------------------------------------------------+
| Sandbox Tooling agentic skill | The Sandbox Tooling agentic skill in CX Coworker gives you a conversational way to replicate sandbox object metadata across                          |
|                               | environments. Describe what you want in natural language, and the agent can help you:                                                                |
|                               |                                                                                                                                                      |
|                               | - Discover objects in a source sandbox                                                                                                               |
|                               | - Package selected objects with their dependencies                                                                                                   |
|                               | - Validate changes before import                                                                                                                     |
|                               | - Migrate configurations to a target sandbox                                                                                                         |
|                               | - Monitor migration progress                                                                                                                         |
|                               |                                                                                                                                                      |
|                               | The agent surfaces execution plans and dependency analysis so you can review proposed work before it runs. Use it to speed                           |
|                               | up sandbox development while making migrations safer and easier to reason about. For setup, usage, plan interpretation, and                          |
|                               | best practices, read the documentation on [Sandbox Tooling agentic skills](/en/docs/cx-enterprise-ai/experience-cloud-ai/coworker/sandbox-tooling).\ |
|                               | **Note:** In this release, only Schema and Audience objects are supported.                                                                           |
+-------------------------------+------------------------------------------------------------------------------------------------------------------------------------------------------+

For more information, read the [sandboxes overview](/en/docs/experience-platform/sandbox/home).

## Segmentation Service :headding-anchor: segmentation-service

Use Segmentation Service to create audiences from your customer data and manage their full lifecycle in Experience Platform.

**New or updated features**

+-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| Table (0 row 2, 1 row 2, 2 row 2, layout auto)                                                                                                                                                                                                                                                                                                                                                                                    |
+-----------------------------------------------------+-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| Feature                                             | Description                                                                                                                                                                                                                                                                                                                                                                 |
+-----------------------------------------------------+-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| External audience file support for JSON and Parquet | Upload external audiences as JSON or Parquet files, in addition to existing supported formats. The `dataFilterStartTime` field is now optional when you create an external audience from an uploaded file. For more information, read the [external audiences endpoint guide](/en/docs/experience-platform/segmentation/api/external-audiences).                            |
+-----------------------------------------------------+-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
| Discontinuation of Segment Match                    | Segment Match will be discontinued and no longer available for use after November 27, 2026. Real-Time CDP Prime and Ultimate customers should transition data collaboration use cases from Segment Match to Real-Time CDP Collaboration. For more information, read the [Segment Match documentation](/en/docs/experience-platform/segmentation/ui/segment-match/overview). |
+-----------------------------------------------------+-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+

For more information, read the [Segmentation Service overview](/en/docs/experience-platform/segmentation/home).

---

## Sources :headding-anchor: sources

Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.

**New or updated sources**

+-----------------------------------------------------------------------------------------------------------------------------------------+
| Table (0 row 2, 1 row 2, layout auto)                                                                                                   |
+-------------------+---------------------------------------------------------------------------------------------------------------------+
| Source            | Description                                                                                                         |
+-------------------+---------------------------------------------------------------------------------------------------------------------+
| Meta Ads          | Use the Meta Ads source to configure the complete Meta Ads ingestion workflow in the Sources UI. Connect your       |
|                   | Meta Ads account and bring paid media data directly into Experience Platform for activation and analysis. Read      |
|                   | the [Meta Ads overview](/en/docs/experience-platform/sources/connectors/advertising/meta-ads) for more information. |
+-------------------+---------------------------------------------------------------------------------------------------------------------+

For more information, read the [sources overview](/en/docs/experience-platform/sources/home).

+-----------------------------------+
| Target Insertion                  |
+--------------------------+--------+
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| last-update                   | 2026-07-31T00:00:00.000Z                                                                                            |
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| product\_v1                   | adobe experience platform                                                                                           |
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| coveo-solution                | Experience Platform                                                                                                 |
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