UX Journey Map journey-map

Typical stakeholder for this activity is a Marketing/Business Strategist.

A User Experience Journey Map is designed to provide visibility into how and why users experience the digital content delivered by the network.

Building the UX Journey Map building-map

Having a strong understanding of how consumers interact with a digital signage network in a physical space is critical to the success and value delivered by that network. It also helps to understand how the digital experience is consumed within the context of all the other channels a customer may encounter.

The UX Journey map is a good way of visualizing how a visitor may move through a physical space and what elements they may encounter. It also helps to see how the digital experience delivered by the network may fill any gaps in the overall journey.

In this phase of the project, you may choose to define options and dependencies for dynamic or interactive content so that you can prototype them later. This would include a storyboard for each interaction, data trigger, or loop segment that the network delivers along with the KPIs defined in the Strategy Brief.

Let Project leaders and key stake holders experiment with the physical placement of digital elements along various parts of the store journey and the digital experiences that are delivered.

Start collecting analytics during the pilot so you can help business teams validate the success of the solution against the specific metrics they are trying to achieve. Knowing how the pilot is performing helps the business team determine what improvements must be made.