Part 2: Considerations as Projects are Scoped part-considerations-as-projects-are-scoped

This page highlights part 2 of a 5-part series designed to help team members better understand pre-sales aspects for developing successful AEM Screens deployments.

Overview overview

The following tutorial covers the elements that must be identified during project discovery. It also covers stakeholder input to assess the project and the necessary preparations for an appropriate design.

The primary components of a digital signage program required for a successful deployment are:

  • Content strategy
  • Business operations requirements
  • IT and network environment discovery
  • Audio-Video requirements
  • Equipment specification
  • Site readiness
Define a content strategy that considers how the application uses software, hardware, and connectivity resources to deliver the intended value successfully.

Summary of Project Considerations in a Digital Signage summary-of-project-considerations-in-a-digital-signage

When developing a content strategy there are several considerations including I/O layers, asset types, Audience Segmentations, and Day-Part Schedule requirements.

I/O layers i-o-layers

I/O drive conditional playback of content based on sensing audience proximity. For example, when a sensor detects proximity, content playback can change from ‘attract’ or passive content to ‘engage’ or interactive playback. This functionality is especially helpful in applications where serving content based on demographics is desired.

Content asset types content-asset-types

To help you understand end-client intent regarding Content Assets, consider the following points:

  • Whether content is repurposed from print, TV or Web campaigns?
  • Whether content consists of static images or templates incorporating dynamically fed components?
  • Are animations played back as Video or HTML programs?
  • Are there third-party integrations from Content Subscription services, Social Media, or RSS aggregation services or API calls?
  • What are the image resolution requirements?
  • Are screens standard 16:9 aspect ratios or custom? Portrait or Landscape?
  • Are multi-screen video walls required? If so, what are the configurations?
  • Is content tied to operational or advertising revenues requiring fail-over strategies to prevent down-time?

Audience Segmentation, Day Parts audience-segmentation-day-parts

Enlisting Day-Part strategies can allow end-clients to segment their content. It can help target messaging to the right audience at the right time. This ability is especially effective for Advertising or Retail networks where many content contributors comprise the whole of a playlist.

Business Operations Requirements business-operations-requirements

Business Operations are also important to define in content strategy conversations. Formalizing end-clients’ support requirements can help manage expectations post-deployment, ensuring support efforts are measured appropriately.

Audio-Video Requirements a-v-requirements

Mounting scenarios also need definition, as do considerations surrounding device access for servicing of equipment. This impacts not only initial installation labor and equipment recommendations but also determine the ongoing service and support requirements.

Site readiness site-readiness

The final step in the Pre-Sales process is determining site readiness. Readiness can be facilitated through site surveys that capture site, project, and progress details. Site readiness essentially captures the current state of a location before install, calling out any items the customer must prepare or plan to address before a technician arrives. Typically, this checklist includes items such as power, data, furniture removal, and elimination of dust.

Part 2: Video Tutorial on Considerations as Projects are Scoped part-video-tutorial-on-considerations-as-projects-are-scoped

Follow the tutorial below to learn about the content strategy, I/O layers, asset types, and audience segmentation. Read about day-parts, business operations requirements, and site readiness considerations.

Considerations as Projects are Scoped

Learn about the content strategy, I/O layers, asset types, and audience segmentation. Read about day parts, business operations requirements, and site readiness considerations.

The Next Step the-next-step

Understand the elements that are identified during project discovery, along with stakeholder input to assess the project and prepare an appropriate design. Learn the key terms involved in an overall project plan. Such terms include project cycle, actions surrounding hardware testing, Proof Of Concept, pilots, and rollouts.

Navigate to Testing, POCs, Pilots & Rollouts for more details.