Content Insight

Last update: April 11, 2024

CREATED FOR:

  • User
  • Admin
  • Developer

Content Insight provides information about page performance using web analytics and SEO recommendations. Use Content Insight to make decisions about how to modify pages, or to learn how previous changes have changed performance. For every page that you author, you can open Content Insight to analyse the page.

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The layout of the Content Insight page changes to suit the screen dimensions and orientation of the device that you are using.

Report Data

The Content Insight page includes reports that use Adobe SiteCatalyst, Adobe Target, Adobe Social, and BrightEdge data:

  • SiteCatalyst: Reports for the following metrics are available:

    • Page views
    • Average time spent on page
    • Sources

  • Target: Reports on campaign activity for which your page includes offers.

  • BrightEdge: Reports on the page features that improve the visibility of the page to search engines, and recommends features that should be implemented.

See Opening Analytics and Recommendations for a Page.

Reporting Period

Reports show data for a period of time that you control. When you adjust the reporting period, the reports automatically refresh with data for that period. Visual cues indicate the time when page versions changed, so that you can compare the performance of each version.

NOTE
The timeline for the Content Insight dashboard is in GMT.

You can also specify the granularity of the reported data, for example, you can see daily, weekly, monthly, or yearly data.

See Changing the Reporting Period.

NOTE
The Content Insights reports require that your administrator has integrated AEM with SiteCatalyst, Target, and BrightEdge. See Integrating with SightCatalyst, Integrating with Adobe Target, and Integrating with BrightEdge.

The Views Report

The Views report includes the following features for evaluating page traffic:

  • The total number of views for a page for the reporting period.

  • A graph of the number of views across the reporting period:

    • Total views.
    • Unique vistors.

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The Page Average Engaged Report

The Page Average Engaged report includes the following features for evaluating page effectiveness:

  • The average time that the page remains open for the entire reporting period.
  • A graph of the average length of a page view across the reporting period.

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The Sources Report

The Sources report indicates how users navigated to the page, for example, from search engine results or using the known URL.

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The Bounces Report

The Bounces report includes a graph that shows the number of bounces that have occurred for a page over the selected reporting period.

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The Campaign Activity Report

For each campaign for which the page is active, a report appears named Campaign Name Activity. The report shows page impressions and conversions for each segment for which an offer is provided.

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