Enhanced Smart Tags enhanced-smart-tags

Overview of Enhanced Smart Tags overview-of-enhanced-smart-tags

Organizations that deal with digital assets increasingly use taxonomy-controlled vocabulary in asset metadata. Essentially, it includes a list of keywords that employees, partners, and customers commonly use to refer to and search for digital assets of a particular class. Tagging assets with taxonomy-controlled vocabulary ensures that they can be easily identified and retrieved by tag-based searches.

Compared to natural language vocabularies, tagging digital assets based on business taxonomy helps align them with a company’s business and ensures that the most relevant assets appear in searches.

For example, a car manufacturer can tag car images with model names so only relevant images appear when images of various models are searched to design a promotion campaign.

For the Smart Content Service to apply the right tags, you must train it to recognize your taxonomy. To train the service, first curate a set of assets and tags that best describe these assets. Apply these tags on the assets and run a training workflow to help the service learn.

Once a tag is trained and ready, the service can now apply these tags on assets through a tagging workflow.

In the background, the Smart Content Service uses the AI framework of Adobe Sensei to train its image recognition algorithm on your tag structure and business taxonomy. This content intelligence is then used to apply relevant tags on a different set of assets.

Smart Content Service is a cloud service that is hosted on Adobe I/O. To use it in Adobe Experience Manager, the system administrator must integrate your Experience Manager instance with Adobe I/O.

In summary, here are the main steps to use the Smart Content Service:

Prerequisites prerequisites

Before you can use the Smart Content Service, ensure the following to create an integration on Adobe I/O:

Onboarding onboarding

The Smart Content Service is available for purchase as an add-on to Experience Manager . After you purchase, an email is sent to the administrator of your organization with a link to Adobe I/O.

The administrator can follow the link to integrate the Smart Content Service with Experience Manager . To integrate the service with Experience Manager Assets, see Configure Smart Tags.

The onboarding process is complete when the administrator configures the service and adds users in Experience Manager .

Reviewing assets and tags reviewing-assets-and-tags

After you are onboarded, the first thing you want to do is identify a set of tags that best describe these images in the context of your business.

Next, review images to identify a set of images that best represent your product for a particular business requirement. Ensure that the assets in your curated set conform to Smart Content Service training guidelines.

Add the assets to a folder and apply the tags to each asset from the properties page. Then, run the training workflow on this folder. The curated set of assets enables the Smart Content Service to effectively train more assets using your taxonomy definitions.

Training the Smart Content Service training-the-smart-content-service

For the Smart Content Service to recognize your business taxonomy, run it on a set of assets that already include tags that are relevant to your business. After training, the service can apply the same taxonomy on a similar set of assets.

You can train the service multiple times to improve its ability to apply relevant tags. After each training cycle, run a tagging workflow and check whether your assets are tagged appropriately.

You can train the Smart Content Service periodically or on requirement basis.

Periodic training periodic-training

You can enable the Smart Content Service to train periodically on the assets and associated tags within a folder. Open the properties page of your asset folder, select Enable Smart Tags under the Details tab, and save the changes.

Once this option is selected for a folder, Experience Manager runs a training workflow automatically to train the Smart Content Service on the folder assets and their tags. By default, the training workflow runs on a weekly basis at 12:30 AM on Saturdays.

On-demand training on-demand-training

You can train the Smart Content Service whenever required from the Workflow console.

Viewing training reports viewing-training-reports

To check whether the Smart Content Service is trained on your tags in the training set of assets, review the training workflow report from the Reports console.

Tagging assets automatically tagging-assets-automatically

After you have trained the Smart Content Service, you can trigger the tagging workflow to automatically apply appropriate tags on a different set of similar assets.

You can run the tagging workflow periodically or whenever required.

Periodic tagging periodic-tagging

You can enable the Smart Content Service to periodically tag assets within a folder. Open the properties page of your asset folder, select Enable Smart Tags under the Details tab, and save the changes.

Once this option is selected for a folder, the Smart Content Service automatically tags the assets within the folder. By default, the tagging workflow runs every day at 12:00 AM.

On-demand tagging on-demand-tagging

You can trigger the tagging workflow from the following to instantly tag your assets:

Tagging assets from the Workflow console tagging-assets-from-the-workflow-console

Tagging assets from the timeline tagging-assets-from-the-timeline