Create your first feature flag create-feature-flag

Last update: Thu Mar 26 2026 00:00:00 GMT+0000 (Coordinated Universal Time)

Prerequisites prerequisites

Before creating a feature flag, complete the following:

You have access to the Experience Rollouts console — see Log in to the console
Your application is onboarded — see Onboard your application
You have the Developer or Product Release Owner role

Step 1: Create the feature flag create

To create a new feature flag, follow these steps in the console:

Log in to the Experience Rollouts console and navigate to Features & Releases > Feature Flags.
Select your application from the Application drop-down.
Select New Feature.
Provide a title, key, description, and optionally a tag.
Optionally add an audience criteria (see Step 2).
Save your feature flag settings.

Step 2: Add an audience criteria audience

Audience criteria control which users see the feature. You can add criteria based on:

Profile attributes (such as country, email domain, user ID)
Context variables
Predefined audience segments

To add audience criteria, go to the Audience tab when creating or editing a feature flag.

NOTE

The Developer role is sandboxed. Developers can only expose a feature to themselves by adding their own User ID under Audience > Profile > User ID. To expose a feature to external users, you need the Product Release Owner role.

Step 3: Calculate audience size audience-size

After adding audience criteria, select Calculate in the bottom bar to get an estimated count of users who qualify for the feature. This helps validate your targeting before going live.

Step 4: Schedule (optional) schedule

You can schedule a feature flag to activate at a future date and time. See Schedule for details.

FAQ: I cannot add a feature flag as a Developer faq

The Developer role is sandboxed. Developers can test features privately by adding their User ID to the audience. They cannot expose features to external users. Use the Product Release Owner role to release features to external users. Contact your team admin to update your role.