Why use Experience Rollouts why-use

Experience Rollouts is the right tool whenever you need to control who sees a feature and when — whether you are testing in development, validating with a subset of users, or coordinating a large release across multiple teams.

Common use cases use-cases

Selective testing during development
Test a feature against your own session while other developers continue their work unaffected. No complex code branching is required.

Staged rollout with user feedback
Release a feature to a small group of users first. Collect feedback, address issues, then expand the audience gradually before a full release.

Gradual rollout to production
Open a new feature progressively — 1%, 10%, 50%, then 100% of users. Monitor performance and user response at each step. If something goes wrong, turn it off immediately.

Backend load management
Phase a rollout incrementally to avoid sudden traffic spikes on backend services, rather than exposing all users to a new feature at once.

Coordinated multi-application releases
Enable a feature simultaneously across multiple applications and teams for a specific set of users. Experience Rollouts ensures consistency across the full release surface.

Deferred releases
Deploy code to production ahead of time, then activate the feature at a precise moment — for example, at the start of a product launch event — without any last-minute code change.

Kill switch
If an issue is discovered after release, turn the feature off instantly without a hotfix or redeployment.