Experience Rollouts modes modes

Experience Rollouts provides two distinct feature targeting modes. Each serves a different release control purpose and is designed for a specific type of application or use case.

TIP
Choose the mode based on what you are controlling: individual user sessions or organization and environment scope.

User-level targeting user-level

Overview user-level-overview

User-level targeting enables feature rollout at the individual user level. It supports precise targeting of specific users, internal testers, canary users, and percentage-based gradual rollouts.

This mode is best suited for applications that need to vary the experience based on who is logged in.

When to use user-level-when

Use user-level targeting when you want to:

  • Enable a feature for specific users
  • Run A/B experiments
  • Perform canary testing with a small group before a wider rollout
  • Gradually roll out a feature by percentage of users
  • Fine-tune the experience based on individual user attributes (such as email domain or profile data)

Limitations user-level-limitations

User-level targeting is not designed for the following scenarios:

  • Does not control features at the organization, environment, or region level
  • Not intended for tenant-wide feature enablement or entitlement gating

Org and environment-level targeting org-level

Overview org-level-overview

Org-level targeting enables feature rollout at the organization, environment, and region scope. It controls feature availability across entire organizations or specific deployment environments, rather than for individual users.

This mode is designed for enterprise-level feature gating and environment-specific rollouts.

When to use org-level-when

Use org-level targeting when you want to:

  • Enable a feature for an entire organization
  • Control feature availability by environment (for example, stage versus production)
  • Perform a regional rollout
  • Gate features based on entitlement or subscription tier

Limitations org-level-limitations

Org and environment-level targeting is not designed for the following scenarios:

  • Does not support rich user profile-based targeting
  • Does not support percentage-based rollout at the individual user level
  • Not intended for experimentation or A/B testing

Comparison comparison

Dimension
User-level targeting
Org and environment-level targeting
Control scope
Individual user
Organization, environment, region
Targeting basis
User profile and attributes
Org and environment context
Percentage rollout
Yes
No
A/B testing
Yes
No
Enterprise gating
No
Yes

Choosing the right mode choosing

  • If your question is “Which users should see this feature?” → Use user-level targeting
  • If your question is “Which organizations or environments should have this feature?” → Use org and environment-level targeting
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