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Tracking indicators

Last update: May 2, 2024

CREATED FOR:

  • Intermediate
  • User

The Tracking indicators report contains the key indicators for tracking behavior after email messages are received.

NOTE
To access this data, tracking has to be enabled when preparing a delivery.

The Tracking indicators table and Top 5 deliveries graph contain the available data for email tracking, such as:

  • Delivered: The number of messages successfully sent. Errors raised (bounces) are taken into account. however, complaints (spam declarations) and away messages such as “out of office” are not taken into account.
  • Open: The number of times a message was opened in a delivery.
  • Click: The number of times content was clicked in a delivery.
  • Unsubscribed: The number of clicks on the subscription link.
  • Spam: The number of recipients who have declared an email as spam.
  • Mirror Page: The number of clicks on the mirror page link.
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