Recipients with research opt-in status excluded from Adobe Campaign deliveries
Recipients who are opted into research in Adobe Campaign can be excluded from a delivery and appear on the deny list as “does not want to be contacted.” Even when their profile shows the expected consent value, the system interprets custom consent fields based on the target mapping logic, which causes the exclusion. The system behaves as designed and doesn’t require workflow or content changes. To fix this, review the target mapping configuration, verify consent values, and update the mapping logic only if it no longer reflects business intent.
Description description
Environment
- Product: Adobe Campaign Managed Cloud
- Version: v8 (Server Build 8.7.4, Console Build 8.7.4)
Issue/Symptoms
- Recipients with research opt-in status don’t receive deliveries and are marked as denylisted (“does not want to be contacted”) during delivery analysis.
- They appear in the target population but are excluded at send time despite having correct consent values.
Tip: Enable SQL logging and enable the option Keep interim results while executing the workflow to troubleshoot these issues properly.
Resolution resolution
Note: Don’t modify workflow configurations, audience lists, or email content if the current behavior matches business rules.
Follow these steps to resolve the issue:
- Review the target mapping used for the delivery, especially any custom mapping. In the Adobe Campaign v8 Web UI, you can find and inspect mappings under Administration
>Target mappings, as described in Manage target mappings. - Confirm that the custom field used in the target mapping is set to Yes (value = 1) for recipients who should receive communications. See Custom fields for more details.
- Understand that any value other than 1 (including 0 or null) in the custom consent field causes those recipients to be treated as denylisted under current mapping logic.
- Update the target mapping logic only if business requirements have changed and the behavior no longer reflects the intended recipient inclusion or exclusion criteria.
- Don’t modify workflow configurations, audience lists, or email content if the current behavior matches business rules.
- After correcting consent data or updating mapping logic, verify that only intended recipients are included in future deliveries.