Lead Skips the Send Email Flow Step But Runs Through the Other Flow Steps
Description description
A lead skips the send email flow step, but processes through the other flow steps. In the results tab and in the lead activity log there is no mention of the email step.
Example:
The below campaign includes add to list, change score, send email, and change data value flow steps.
When a record who is blocked from emails (in this case, the record is Unsubscribed and Marketing Suspended) runs through this campaign, all of the flow steps show in results except for the ‘Send Email’ flow step/activity.
Resolution resolution
If your lead record is blocked from receiving emails, Marketo will not send an email to that lead. If an email is not sent, there will not be a record in the activity log for the lead record or in the results tab of the smart campaign, but the lead will still go through the other steps as normal.
*Note:*a record will be blocked from receiving emails if they qualify for any of the below:
- Email Invalid
- Unsubscribed
- Marketing Suspended
- Block Listed
- Email Address
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