Email Program Sends in Activity History Show Different Program Name

Description description

When viewing the activity history for email sends to a lead, the campaign name does not reflect the program name responsible for the send.

Resolution resolution

Marketo will run background campaigns to handle emails sent through a either an email program or a nurture program. The naming convention for this may look like the following:

  • Program - #### - Exploration - Campaign
  • Program - #### - Exploitation - Campaign
  • Email Batch Program - #### - send-email-campaign

To refer to the accurate name of the program responsible for the send, this information can be found in the Detail section of the activity log.

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