Creating Slack Notifications using Webhooks

Make sure you are logged in so you can access your App through the Slack API page.

Select your App:

From here you will want to select Incoming Webhooks from underneath Features:

Use the on/off toggle to the right of the title Activate Incoming Webhooks.

Select the Add New Webhook to Workspace button to create a new URL that we will use for our webhook within Marketo:

Select where you want to post, either at a specific user or channel:

Now we are directed back to the page we were on; hit the Copy button next to the Webhook URL to copy the URL as we will need it for a later step.

Log in to your Marketo instance and navigate to the Admin section.

Select Webhooks.

Select Create Webhook. For the following fields assign the appropriate values:

• Webhook Name* : whatever you want to name it
• Description: a description of what the webhook is used for
• URL* : here is where we paste the URL we copied before
• Request Type* : POST
• Template: this is the information you want to send to your Slack channel/user. It should be in the following format:payload={"text": "DEVELOPER SITE ALERT: {{lead.First Name:default=edit me}} {{lead.Company:default=edit me}}, {{lead.Email Address:default=no email address}}"}
• Request Encoding: None (you can change this if you want)
• Response Type: None

Click Create and now we are ready to call our webhook and send necessary data to our users in Slack!