Operational Emails Do Not Bypass Unsubscribes When Sent by an A/B Test

Description description

A/B tests with the original email set to operational status do not bypass Unsubscribed and Marketing Suspended settings.

Resolution resolution

AB Testing does not support operational emails. There is a work around which could be used with caution:

  1. For AB testing using an operational email, edit the “communication limit settings” on the Email Batch Program setup tab and uncheck “Block Non-operational email”. This will ensure the email behaves as operational email.

  2. However this setting should be used with caution for non-operational emails.

Who This Solution Applies To
Those hoping to use operational emails in an email test.

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